I’ve started participating in a few in-person networking groups recently as a career search expert. Have you been to this type of group – where everyone stands up and gives their elevator pitch? I noticed something in a few of the groups I attended – most people focus their pitch on what they WANT and don’t include anything along the lines of what they OFFER.

Think about it…If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people don’t typically have very long attention spans to listen to other people talk.

Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesn’t want to hear someone describe how he or she solves your problems!

The lesson for job seekers: your pitch needs to focus on your target and how you have just what he or she needs!

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