Keppie Careers

Social media speaker, social media consultant, job search coach

Being indispensable and your personal brand

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

You SHOULD be trying to find a job

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lemonade3216658902_5f786c4cc6_mGL Hoffman, author of the highly regarded blog, “What Would Dad Say,” contacted me to invite a reply to Seth Godin’s guest post on WWDS. In the post, Seth (the author of the most popular marketing blog in the world and 12 best-selling books) says that you shouldn’t try to get a job. His rationale:

There are a few reasons for this. The first is that the act of trying to get a job corrupts you. It pushes you to be average, to fit in and to do what you’re told.

The second is that this act moves the responsibility from you to that guy who didn’t hire you. It’s his fault. As soon as you start spending your day trying to please the guy, you’ve blown it.

The third is that the economy is terrible and the best jobs you’re going to get are lousy.

What does Seth suggest instead? Bon bons and a cruise on the Riviera? No. He says: Start a business. A tiny one.

Well, then.

This isn’t the first time I’ve disagreed with Seth. He caused a stir when he claimed that, if you are “remarkable, amazing or just plain spectacular,” you don’t even need a resume. Certainly, there is a small percentage of the population who do not need a resume to land a job. You can probably come up with a set of names, the uber-business people and celebrities for whom opportunities come knocking. (I do agree that we should all aspire to develop a persona that will draw opportunities, but most people will still need a form of a resume for a job, even if it is a formality.)

For the same reason that “you don’t need a resume, you need to be remarkable” is advice that is suitable for a small percentage of the population, admonishing careerists that there are no good jobs and the only admirable thing to do is start a business similarly is good advice for a small percentage of the population.

The fact is, not everyone is well suited to being an entrepreneur. Brian O’Kane, author of Could You Be Your Own Boss says that research shows that successful entrepreneurs have:

  • Strong needs for control and independence
  • Drive and energy
  • Self-confidence
  • A point of view of money as a measure of performance
  • A tolerance of ambiguity and uncertainty
  • A sense of social responsibility

and that they are good at:

  • Problem-solving
  • Setting (and achieving) goals and targets
  • Calculated risk-taking
  • Committing themselves for the long term
  • Dealing with failure
  • Using feedback
  • Taking the initiative
  • Seeking personal responsibility
  • Tapping and using resources
  • Competing against self-imposed standards.

Personality type also comes into play. Small Business Entrepreneurs suggests that the “ideal” Myers-Briggs type indicator for an entrepreneur is ENTJ, but having that uncommon type is no guarantee of business success and happiness.

All of this by way of suggesting that some people, even if they are remarkable, may not be well suited to running their own businesses. I don’t think that someone who would prefer to let someone else manage the big picture (and, let’s be honest – the headaches that come from running a business) are corrupt or average – far from it. Knowing your own strengths and weaknesses is key to success in business and in life. If you know you are not suited to running a business, it’s the last thing you should try to do.

Finally, I must address Seth’s suggestion that there are no good jobs available and that being an employee is about spending your day trying to please someone else. Provocative, but preposterous!

There ARE organizations who value their employees and encourage independent thinking. Read profiles of this type of company HERE and read about GreatPlaceJobs to learn how to easily search for jobs with award-winning employers.

Do I think that some job seekers should pull out all the stops to start a small business? Absolutely. I have advised a number of my clients to pursue that path. It’s not for everyone, though, and if it’s not for you, consider yourself self-aware and astute, not average and corrupt!

Convinced that finding a job is for you? I can help! Even if you are ready to start a new business, you still need a strong resume and online presence. Contact me to learn how to achieve your dreams!

photo by crazyunclejoe

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