Keppie Careers

Social media speaker, social media consultant, job search coach

How to get an employer to review your resume – spoon feed it!

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spoonfeed2136507155_3b31d1f9ab_mYesterday, I reminded you that it’s  not a good idea to order your Chinese food in French. Or, more specifically, to use the language that your targeted employer will understand when writing your resume. Today, another food analogy:

Food analogy #2: You need to spoon feed the employer exactly what you have to offer.
In other words, you would not hand an infant with no teeth a whole apple to eat; he or she wouldn’t know what to do with it. (For the uninitiated, take my word for it here. The baby may just throw it back at you and still be hungry. And crying.)

Instead, you would offer applesauce and manipulate the spoon full directly into the infant’s mouth. Similarly, (see where I am going here?), you need to give the employer exactly what he or she needs and understands with regard to what you offer that will help him or her. Just like a baby couldn’t really care less about YOUR needs, your potential employer cares most about his or her own requirements and is not all that interested in what YOU want.

To extend the analogy, you better not be serving up green beans if the baby employer wants bananas! To top it off, the bananas need to be peeled and mashed and on the spoon if you want a chance to succeed.

So, two lessons from this analogy.

#1 – The resume is about the employer and how you directly fit what he or she wants. Spending a lot of time including things on your resume that are unrelated to the job at hand is only going to confuse the employer and make him or her wonder why you are interested in THIS job.

#2 – Don’t expect the employer to spend a lot of time figuring you out. If you aren’t making it easy to “eat” your resume – if you are passing crunchy apples when applesauce is preferred, you are not likely to pass the initial screen, no matter how great your underlying skills may be.

The fact is, recruiters and hiring managers are too busy to give you the benefit of the doubt. Your job is to break things down for them into easily digestible, bite-sized pieces AND spoon feed it directly to them. When you do make solid connections between what they want and what you offer, you will find that your search goes much better and your chances of landing an interview increase exponentially!

If you are ready for a change and could use some help with your search, follow THIS LINK to learn more about me and how we can work together!

photo by seandreilinger

Quantify Accomplishments on Your Resume to Stand Out in a Crowd

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So, you are convinced that accomplishments are important for your resume? Good! The next key step is to quantify your accomplishments. The point of your resume is to entice the reader to want to know more about you. Demonstrating how you stand out in a crowd by quantifying your accomplishments is a great way to generate interest.

When you start to quantify, think about the following categories:

  • Money (especially as you saved or earned it)
  • Time (more efficient, less wasted)
  • Amounts (sales, customers, etc.)
  • Situations (fast-paced, difficult economic environment, etc.)

What do you think is more interesting or persuasive?

Before: Conducted patient interviews and managed data collection for survey.

After: Demonstrated analytical skills and cultural sensitivity as leader of team conducting, coding and verifying 1000 patient interviews using SAS in deadline-driven environment.

Before: Met all sales quotas.

After: Only salesperson to meet 100% of quotas in down-trending economic environment. Won top award for sales closed (2008).

By contextualizing what you have to offer, you help the reader gain a clear picture of your value.

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Not sure how to implement good resume advice? Need some help to give your job hunt a boost? Visit Keppie Careers online for information about our services, including resume writing, interview preparation and job hunt coaching: www.keppiecareers.com

photo by Paul likes pics

Accomplishments for Your Resume

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Almost every resume I see reads like a laundry list of “stuff” the person has done at work. The problem is that everyone applying for the job you seek probably has a similar list of “stuff.” What makes you stand out? Why are you special – why do YOU deserve to win an interview and the job?

It certainly isn’t because you were “Responsible for” something or that you were “Recruited to” do something. A prospective employer wants to know what you’ve accomplished. What impact have you had on past employers? What obstacles did you overcome to achieve a positive result in the past?

Quintessential Careers compiled a comprehensive list of accomplishments employers seek.

Describe how you:

  • Make money
  • Save money
  • Save time
  • Make work easier
  • Solve a specific problem
  • Help the company become more competitive
  • Build relationships
  • Expand the business
  • Attract new customers
  • Retain existing customers

I suggest you answer the following questions:

  • What problems did you solve?
  • How did you improve your organization?
  • What innovative ideas did you introduce (and what were the positive results)?
  • How did you make a difference?

When you re-focus your resume spotlight to shine on what you have to offer instead of just listing what you’ve done, you will be much more marketable.

photo by meanest Indian

Resume Tip – Be a Knight in Shining Armor!

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Do you want to be a hero?

Who doesn’t want to hire a knight in shining armor, ready to take on the problems of the day?

When you focus on your resume, don’t just focus on you and what you offer. Remember to focus on the target – the potential employer. It is just as important to know what the employer wants as it is to know your own skills and accomplishments!

Figure out what problems your target organization is trying to solve. Sometimes, this is easy to discover by reading their website and job description. Other times, informational interviews and keeping up with the news of the day helps. (If the Wall Street Journal just ran an article about the organization, you’ll want to be sure to know about it!) Be sure to Google the organization; don’t just rely on what they say about themselves. What are others saying about them?

Once you know their needs, determine why and how YOU can provide the answers to their problems. Make a clear connection on your resume. Show them that you are their knight in shining armor, slaying dragons left and right.

photo by Ms. Kathleen

Should You Hire Someone to Write Your Resume?

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Have you looked at your resume lately? Really looked at it with a critical eye? Does it highlight your skills and accomplishments? Or, is it a laundry list of “stuff” you’ve done? Are you sure it demonstrates all that you have to offer a potential employer?

Sure, you’ve shown it to your friends, maybe even a colleague or two. They think it looks fine, even great! When is the last time they studied the art of resume writing? Do they realize that, in some cases, human eyes will not even see your resume until after it is screened by a computer? Did they explain that you’ll be lucky to get a 10-second glance for your resume on a first go-around?

The fact is, most people are not resume writing experts. While everyone has an opinion, we all know how useful an uninformed opinion can be.

Have you been sending your resume out but not getting any response? Blaming it on the economy or your experience level? Those factors certainly have a role, but it is more than likely that a professionally written resume would yield better results. Do you really want to face the job market with documents that are not optimized?

Many job seekers don’t stop to consider how much money a less-than-optimal resume costs them. Consider, if you are unemployed, how much money do you lose for every day that you are out of work? If your resume isn’t top-notch, you may not appear qualified for the salary that you seek or deserve. A professionally written resume will help shorten your job search and may qualify you for a higher salary. Your return on investment in yourself may pay off substantially!

Does everyone need to hire someone to write their resume? No, I don’t think so. If you are a great writer and have kept up with resume trends, understand how to focus the reader on the key points and can objectively assess your document to ensure that you aren’t letting misplaced modesty prevent you from incorporating your very best accomplishments, you might be a great candidate for writing your own resume.

On the other hand, who has the energy or the inclination to keep up with “resume-ology?” I do! Helping people successfully navigate their job hunt is my passion. I keep up with the market, learn about new technology and approaches and stay plugged in because you don’t have the time, expertise or desire to do it.

Do you want to achieve your career goals and save money? Your career is one of your most crucial financial investments. Whether you are actively engaged in a search, underemployed or unhappily employed, it makes sense to hire an ally for your job hunt. An ally tells it like it is and helps you get where you need to be. Are you committed to discovering what you have to offer an employer?

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photo by mailophobia