Keppie Careers

Social media speaker, social media consultant, job search coach

Thinking of Adding Linkedin Link to Your Resume?

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Have you considered adding a hyperlink to your LinkedIn profile on your resume or other job-search correspondence?  If so, keep these tips in mind:

  • Make sure your LinkedIn and your resume match up 100%.  Sometimes, since it’s “just LinkedIn,” job seekers are not as careful about dates and details as they would be on a resume. You don’t want any discrepancies to raise red flags.
  • Spend as much time making your LinkedIn profile perfect as you do your resume.  Neither should have typos or careless errors.
  • Enhance your linkedin profile.  Be sure to optimize your online materials, as many recruiters source from that pool.
  • Be aware that potential employers use LinkedIn resources to find out about you.  Granted, this is true whether or not you offer the link, but if you have a profile and offer the link, be sure you don’t mind people following up with common connections without your knowledge.
  • Be careful about what information you make public.  For example, if you’ve asked a lot of questions about job hunting, you may not want to make your list of questions public on your LinkedIn profile.

If you have a strong profile, solid connections to colleagues and employers and have spent time enhancing your LinkedIn image, you will be prepared to use this network as a job-hunting tool.

I can help you with your LinkedIn profile, your resume and coach you through every step of your job hunt.

Top 5 Resume Do's and Don'ts

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There is a lot to consider when writing your resume. You don’t want to miss an opportunity for an interview by offering a less than stellar result.  In her blog, Hire Someone to Write Your Resume, career advice blogger and author Penelope Trunk refers to a resume as a “complicated sales document and also a piece of direct mail.” That said, here are my top 5 Resume Do’s and Don’ts…

DO

Remember that your resume is a marketing piece, not a laundry list. Sell yourself; don’t just list what you’ve done.

Focus on transferable skills and quantifiable accomplishments. Determine the employer’s key words and incorporate them. Include soft skills, otherwise known as emotional intelligence. Use strong, active language that helps the reader picture you working for them.

Design your resume to be easy to read and scan – both with software and the eye. Remember that the typical first read allows a 10-second glance. (Some say 7 seconds is all you get!) Make it count by using white space, bullet points and bold, appealing design elements. Ensure that your resume is error free.

Target your resume to the employer. Do NOT zap your generic resume to 100 different online job postings. If you do not personalize your resume to include key words, you may be wasting your time sending it at all.

Be precise. Although the “one-page” rule no longer applies for all employers, it is important to narrow your information to include the most important material. (Typically, two pages are plenty.) Employers do not want to wade through a lot of extraneous information.

DON’T

Use “I, me or my” in your resume. The first-person is implied. Don’t use the phrase “responsibilities included” or “responsible for.” These are passive ways to structure your information.

Don’t use an objective. Your objective is to get the job, so you are wasting space in the very important real estate of your resume – the top! Attract readers with a targeted “Accomplishments,” “Highlights,” or similarly named section. Don’t list “References upon request.” This is assumed.

Don’t include ANY personal information such as age, gender, religion, marital status, social security number, weight, etc. In the U.S., do not include a picture on your resume.  All of this information is inappropriate and will make you seem dated and unaware of correct resume etiquette.

Don’t rely on standard resume templates, especially from your word processing program. Don’t copy text from sample resumes posted on the web. You are unique; your resume should be distinctive.

Don’t ever lie on a resume. Present the best possible image consistent with the truth.

I will design and write a resume that captures your skills and accomplishments and sells your skills!

Bragging

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When you are writing your resume, don’t be afraid to brag a little bit.  Some may say that there is a fine line between the obnoxious, pretentious job seeker and the applicant who wants to show their stuff.  I think that the difference comes down to proving it.

If you can support accomplishments with cold, hard facts – do it!  Avoid vague, generalized statements touting yourself as a “results oriented achiever” or a “visionary executive” unless you can actually demonstrate that those tags suit you.

Your resume is not a place to be modest.  If you don’t explain to the reader what you have to offer, he or she isn’t going to know, so don’t hold back.  Think about you and what you have to offer.  (Self-assessment is a theme that will run through much advice from Keppie Careers…Take note!)

Just don’t let your resume drown in unsubstantiated, fuzzy, one-size fits all, over-the-top expressions of grandeur.  Your hiring manager will thank you.

Targeting Your Audience

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How can you tell if your resume targets your market? Read it from the prospective employer’s perspective.

Ask yourself:

  • Does it speak their language?  Does it echo lingo, jargon and buzz words found in the job description?
  • Does it focus on what YOU can do for THEM?
  • Does it emphasize themes and values found on the employer’s website or other written materials?

If the answers are “no,” it is NOT targeting your market.

What can you do? At the risk of oversimplifying the issue…

  • Incorporate language from the job description and lingo their company favors in your materials.
  • Take advantage of the fact that job descriptions are lengthy and involved…Someone spent time writing down exactly the skills and experience they seek. How flattering if you echo their language when you apply! You’ll look like the perfect candidate.
  • Think about what you have to offer in the way of accomplishments and skills.  Eliminate any language that suggests that they can do something for you.  For example: “Seeking experience in a fast-paced, high-tech environment.”  No employer wants to hire someone to give them experience!  They want to know what YOU can do for them.
  • Your research (via web information, informational interviews, reading industry publications) should uncover the organization’s culture and values.  Do they emphasize volunteerism?  Are they “green?” Are their employees chained to their PDAs and work 24/7? Your materials should incorporate how you fit into their culture.  The point is to help them visualize you fitting into their environment.  If you can paint a picture that helps them see you working for them, you are one step closer to an interview.