Keppie Careers

Social media speaker, social media consultant, job search coach

Personal branding helps you manufacture your own opportunities

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I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine (I am co-editor along with Jessica Lewis) highlights how you can manufacture your own opportunities. Dan Schawbel explains:

“Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.”

In my introduction for the magazine, I highlight the concept of using personal branding to create your own success. Social networking and brand building offers so much potential; I wanted my new book, Social Networking for Career Success, to include a bullet on the front saying, “Learn how to job search in your sleep,” because you can use your profiles and online networking to attract business prospects and jobs. In this issue, Nikolas Allen reminds readers, “One of the best results of creating a strong, coherent and positive personal brand is that, in time, opportunities start seeking you.” So true.

We all need to remember how much control we have over our career paths. In this issue, Howard Sholkin quotes Biz Stone, co-founder of Twitter, saying, “Opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action, but you can also create those sets of circumstances on your own. In doing so, you manufacture your opportunities.”

I think that’s a great way to think about “personal branding” – an opportunity to manufacture your own opportunities.

Features

  • Full paid issue (August 1st):  22 articles
  • Sample issue (July 25th): 10 articles
  • Interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).

Take a look!

Personal Branding Magazine

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Enjoy nine articles in the free sample issue, which can be found on PersonalBrandingSample.com. You’ll read partial interviews from Kathy Ireland, Vanna White and others. You’ll also see two articles on how to be socially responsible, authentic and build a remarkable brand.

Full issue available May 1st (paid subscribers only)

The full issue will be out on May 1st, including complete interviews with major business celebrities and a combined 28 articles for your viewing pleasure. Be sure to subscribe before May 1st in order to receive this issue.

More information can be found at PersonalBrandingMag.com.

Features

Exclusive interviews with:

  • Kathy Ireland is an American former-model, actress, entrepreneur, CEO and designer of her eponymous brand product marketing company, Kathy Ireland Worldwide. Her company’s  products are sold at over 50,000 locations in 15 countries, generating an estimated $1.4 billion in retail sales. Ireland’s annual take is thought to be around $10 million, which has prompted Forbes to name her the “prototype for model-turned-mogul.
  • Vanna White is an American television personality, best known as puzzle-board presenter and co-host on the long-running game show Wheel of Fortune. White also has made cameo appearances on television shows such as The Super Mario Bros. Super Show!, 227 and Full House; and in movies such as Naked Gun 33â…“: The Final Insult. She guest-starred on Married…With Children, in a gender-bending spoof of the movie Indecent Proposal.
  • Jalen Rose is a retired professional basketball player. In college, he was a member of the University of Michigan Wolverines’ “Fab Five” (along with Chris Webber, Juwan Howard, Jimmy King and Ray Jackson) that reached the 1992 and 1993 NCAA Men’s Division I Basketball Championship games as both Freshmen and Sophomores.
  • Daymond John is a fashion designer, author, and businessman from New York. He is best known for being the founder and CEO of the fashion company FUBU. John is a ‘Shark’ on the new ABC television show Shark Tank. His latest book is called The Brand Within.
  • Leslie Scott is the creator of Jenga, the second-best selling game in the world, and the co-founder of Oxford games. One of the world’s few professional game designers, Scott spends her time in the Oxford countryside and the African plains with her two children and her husband.
  • Dan Heath is co-author of the New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die.  It was also a BusinessWeek bestseller for two years.  Dan and his brother, Chip, published their second book, Switch, in February 2010, which is a #1 New York Times bestseller.
  • Harvey Mackay is the author of five New York Times bestsellers, including Swim With the Sharks (Without Being Eaten Alive), Beware the Naked Man Who Offers You His Shirt and his latest book Use Your Head To Get Your Foot In The Door. He is a nationally syndicated columnist, and one of America’s most popular business speakers. His books have sold more than 10 million copies worldwide and have been translated into 35 languages and distributed in 80 countries.

Contributors

Experts, authors, and bloggers such as:

Being indispensable and your personal brand

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

New issue of Personal Branding Magazine

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MCHAMMERsampleissue8

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:

Summary: Personal Branding Magazine Volume 3, Issue 2 is about brand reinvention through social media and what better example of that than MC Hammer.  Hammer, a celebrity hip-hop star, sold millions of albums back in the 80’s.  Decades later, Hammer is now one of the front men for the social media movement.  He has his multi-million Twitter following and his own social network to keep in touch with his old fans. Aside from Hammer, this issue will help you control brand perceptions, repair a damaged brand and give you tips and tricks for navigating the web 2.0 terrain, so that stay ahead of the game.

I am also happy to welcome a new co-editor to the management team! Jessica Lewis is a communications professional with a significant background in journalism and copy editing. Her specialty is helping organizations connect with their audience by communicating in a concise, informative, relevant and inviting way. Her blog reflects her interest in social marketing and effective job hunting. You may also want to follow her on Twitter @copytailor.

In her introduction, Jessica notes:

You don’t have to be famous to benefit from a personal brand. Douglas Karr encourages us to give it a try, even if you have to take your profile picture on your webcam. He says that even though he has friends who are better at some things than he is, they never get the great opportunities he does.

One sentence from Howard Sholkin’s piece stood out to me as an excellent summary of this issue’s focus: “You can shape your reputation, network and expertise, or others can do it for you, but probably not as well.”

Features:

  • Full paid issue (November 1st): 29 articles total covering brand reinvention, strategy and related topics.  Website: www.personalbrandingmag.com
  • Free sample issue (October 26th): 8 articles total, including how to fix a broken image and how to get a competitive advantage.   Website: www.personalbrandingsample.com
  • Interviews with: MC Hammer, Kerry Rhodes, Patrick Lencioni, Steve Rubel, John Jantsch and Mitch Joel
  • The 2009 Personal Brand Awards

Here’s a video introduction:

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I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

New issue of Personal Branding Magazine

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PBM8.09latestWhat is your unique value proposition? What is special and unique about you that you’d like others to know about? Have you thought about your specific niche?

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:

Personal Branding Magazine Volume 3, Issue 1 is focused on helping you build a personal brand that owns a specific niche. With a very saturated market landscape, the only way to become known is to become both distinct and the master of your field. We want you to have the tools, knowledge and confidence that is necessary to take ownership of your domain, before someone else does. This issue contains an exclusive interview with Evander Holyfield, the only four-time boxing heavyweight champion of the world. You will learn how to become the best by learning from those who have already accomplished it in a variety of fields.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

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