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Keppie Careers

Social media speaker, social media consultant, job search coach

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How to win the job – interviewing with passion

February 18, 2010 By Miriam Salpeter

Earlier this week, I shared my tips on how to make your interviewer a fan…It’s very important to approach an interview with the right attitude. After all, it is exactly what all of your hard work has been leading up to!

An often overlooked topic in hiring is that “fit” – a nuanced, maybe even “unfair” assessment of the interviewee is most likely the most important aspect of the hiring process. This is frustrating (for job seekers who KNOW they have the skills to do the job) and for the hiring managers (who need to somehow justify hiring one person over another because of what might be ambigous or nuanced reasons).

Nevertheless, recognizing (and maybe even embracing?) the fact that hiring (and being hired) is as much an art as it is a science and that making a real, solid connection at an interview is as important as the portfolio of skills, experiences and accomplishments you bring can be empowering.

One of my favorite authors for career and relationship building advice is Keith Ferrazzi. (Read my review of his most recent, Who’s Got Your Back – I also really enjoyed Never Eat Alone. Both are great choices to help job seekers and careerists with their networking and relationship building.) So, it is no surprise that his advice about interviewing resonates!

This is Keith’s advice on interviewing:

  1. Make them like you. My number one advice: Make sure that by the time you leave the room, you’ve found a way to make the person like you. That’s it: MAKE THEM LIKE YOU. Two arms, two legs and an MBA, being all fancy and important, are not going to get you there. Make that personal connection. Build instant intimacy.
  2. Find a reason to care about the person. Do your homework in advance, understand their passions, and draw out the stories of their life that make them human. When you connect with them, and start to like them, they’ll start to like you, and care about you.
  3. Show them your passion! Specifically, your passion for the job you’re interviewing for. Passion and charisma go a long way.
  4. Tell stories. Don’t rely on stats and figures to make your case. Tell stories of how you’ve changed lives for former bosses and companies. This is what my friend Peter Guber calls “emotional transportation” and it works. Take them on your journey! (Note from Miriam: Katharine Hansen’s book Tell Me About Yourself is a great resource to help you.)

If you have prepared for your interview, the preparation was probably more focused on YOU. What YOU should say. How to emphasize YOUR skills. Your accomplishments. This is fine – I am not going to knock going in prepared to talk about yourself. But, be sure you spend some time thinking of connecting. What research can you do to really help you “hook” the interviewer’s interest? How can you connect on an emotional level?

photo by woodythrower

Filed Under: Interviewing Tagged With: career coach, get the job, how to interview, interviewing advice, Katharine Hansen, Keith Ferrazzi, keppie careers, Miriam Salpeter, Never Eat Alone, tell me about yourself, Who's Got Your Back

Is the Personal Professional?

April 17, 2008 By Miriam Salpeter

Today, one of my “read daily” blog writers, Penelope Trunk, wrote about getting on Twitter and used it as a way to talk about doing something that scares you.

For those who don’t know, Twitter is a way to post updates about your daily activities so that your “followers” will know your every move. Some people use it to give details of their day. “Went to the store. No fresh chocolate croissants. Bummer.” You get the idea.

I actually started posting when I update my blog on Twitter. (Feel free to “follow” me. Don’t worry, I won’t let you know what I have for dinner or how many poopy diapers I change in a day!)

For me, Penelope’s post brought to mind an issue that is important for all professionals. Where do we draw the line between the personal and the professional? We already know that recruiters review FaceBook and “Google” potential employees to see if there is any “dirt” that would make them undesirable.

I met a woman this month who told me the story of a son’s friend (new college grad) who showed up for an interview at a big firm only to be shown all of the unflattering materials they had found about him online. They used it as an opportunity to let him know why they wouldn’t be following through with the interview.

Social media is here to stay, though. In fact, it becomes more and more necessary to understand and participate in it. (For example, if you’re not linkedin, you may be missing out on great professional opportunities.)

Where do we draw the line between the personal and the professional?

Keith Ferrazzi says something pertinent in his book, Never Eat Alone…

“Power, today comes from sharing information, not withholding it. More than ever, the lines demarcating the personal and the professional have blurred. We’re an open-source society, and that calls for open-source behavior.” (p.146)

It seems that Twitter and other social media encourage this openness and offer vehicles to link personal and professional interests. As “the personal is political,” maybe “the personal is professional.”

Something to think about…

Keppie Careers will help you use social media to your advantage. www.keppiecareers.com

Filed Under: Career Advice, Drive Your Career Bus, Networking, Uncategorized Tagged With: Keith Ferrazzi, linkedin, Never Eat Alone, Penelope Trunk, personal and professional, social media, Twitter

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