Keppie Careers

Social media speaker, social media consultant, job search coach

Sun's Up on Your Job Search – Summer Job Hunting

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Sun's up
Photo by Andedam

Since this is a holiday week and represents the start of the summer season, I thought it would make sense to take the opportunity to post some compilations of tips to help you heat up your job search!

If you’ve been putting off really launching your job hunt until “the summer,” the time is now!

Don’t wait around for the new year to get your job search in gear. This week’s blogs will include tips for general job searching, networking, resume writing and interviewing.

Stay tuned!

Keppie Careers will help you with every aspect of your job search. Need a great resume? A hot cover letter? Interview tips? Keppie Careers is here to encourage, enlighten and empower YOU! www.keppiecareers.com.

It's Never Too Late to Network for Success

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Photo by dsevilla

Recently, Brazen Careerist blogger Monica O’Brian posted a blog titled, “Need a Job? Forget About Building a Network Now.” I am a big proponent of networking all of the time and agree that it takes consistent effort to nurture and grow a strong network of people who will support your career and job searches. I also believe that ANY time is a good time to network; it’s never too late. Monica’s post made me think that many job seekers may believe that it is too late to network if they are thrust into a job search. I would like to offer a different opinion:

It is never too late to network successfully.

Monica notes that “Building a network is a lot like planning your retirement; it takes a lot of little inputs over a long period of time.” Yes, ideally retirement planning should start from day one of your working life. The compounding nature of investing money over decades will (hopefully) lead to a nice nest egg when it is time to stop working. However, if you haven’t started saving money in your 40s or 50s, does it mean that you shouldn’t bother to start? Of course not. Any money that you save will help you in the long run. Similarly, even if you are networking at the 11th hour, any one contact you meet is better than having none.

Let’s face it, you could make one connection that leads you directly to information or the job of your dreams. It does not necessarily take a slew of meetings, coffees and large networking events to find that one person. Any networking is better than no networking at all, so don’t be discouraged. Look ahead and move forward with a positive attitude and a plan.

Many people assume that only strong connections are likely to lead to a job. Monica suggests that job seekers should rely on friends who know them well to connect them to appropriate opportunities. In fact, research demonstrates that “weak ties” are always more important than strong ties for job searching. This comes from Malcolm Gladwell’s book, The Tipping Point. He says,

“Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools or parties. How much, then, would they know that you wouldn’t know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don’t” (p.54).

In order to network beyond your immediate circle of friends, you will need to make an effort to extend yourself. Use linkedin or other appropriate social networking sites and attend meetings or programs where you are likely to encounter people in your field who could offer information and resources that you need.

If you sit around and bemoan the fact that you don’t have a network, you are only wasting more time! If you plan to drive you own career bus, get behind the wheel and start networking. It’s never too late to start a good thing!

Keppie Careers will help you network for success. Need a great resume? Linkedin profile? www.keppiecareers.com.

Why Hire a Career Coach?

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As college graduation season wraps up soon, it seemed like as good a time as any to remind everyone why hiring a career coach can be the difference between getting the job and NOT even getting an interview. ..

Would you pull your own tooth? Wire your own home for electricity? Do you cut your own hair? Most would say “no.” If it is important (involving our health, safety or appearance), we hire an expert.

The same principle should apply when job seeking. Your career is one of your most crucial financial investments. Whether you are actively engaged in a search, underemployed or unhappily employed, it makes sense to consult an expert as you embark on your search for a new job.

Most people don’t welcome the idea of a job hunt. It is hard work and may seem scary. Wouldn’t it be nice to have an experienced ally who will help you every step of the way? Keppie Careers’ mission is to encourage, enlighten and empower job seekers and provide a toolbox of practical tips and support. When we work together, you will overcome obstacles keeping you from making positive changes in your life. We offer confidence, clarity and job search know-how!

Career coaches add value on a number of fronts. Keppie Careers can help you with any of the following:

Goals assessment. Are you at a transitional point in your career? You aren’t sure what your next step should be? I can help you identify what you want next and get you on the right path to achieving your goals.

Social media presence. Do you need help optimizing LinkedIn, Twitter and Facebook for your job hunt? Need a social resume? Want to create an online presence and tell your OWN story? This is my specialty!

Critique and rewrite your resume and letters. Do you really want to face the job market with documents that are not optimized? Often, job seekers don’t view their resumes objectively. Misplaced modesty prevents them from incorporating their very best accomplishments. Ignorance of the resume’s purpose (it’s a sales document, not a laundry list of things you did) precludes them from producing a top-notch result.

Many job seekers don’t stop to consider how much money a less-than-optimal resume costs them. Consider, if you are unemployed, how much money you lose for every day that you are out of work? If your resume isn’t top-notch, you may not appear qualified for the salary that you seek or deserve. A professionally written resume will help shorten your job search and may qualify you for a higher salary. Your return on investment in yourself may pay off substantially!

Learn how to sell yourself. You must identify and be able to effectively describe your skills and accomplishments. I will your resume and help you recognize your marketable skills. Once you know what you have to offer, your ability to sell yourself via networking and in interviews increases exponentially!

General job search skills. Do you know how to look for a job? How savvy is your networking plan? Do you know where hiring managers are sourcing candidates? Do you know how to avoid common pitfalls?

Interview preparation. Tell us about yourself? What’s your weakness? What do you have to offer? Why should we hire you? Do you know the answers to these and other important interview questions? More importantly, do you know how to structure and deliver your answers to ensure optimal results? If not, you may be wasting your time. We all know that “time is money.”

Negotiating. Entering an interview or negotiation unprepared will cost you. I can help you prepare so you don’t lose money.

Career market knowledge. We spend our time keeping up with the market. We learn about new technology and approaches and stay plugged in because you don’t have the time, expertise or desire to do it. Helping people along their career path is our passion.

Do you want to achieve your career goals and save money? Hire an ally for your job hunt. An ally tells it like it is and helps you get where you need to be. Are you committed to discovering what you have to offer an employer? If you are motivated to make a change, Keppie Careers is here for you!


Face-to-Face Networking for the Introvert: Tips for Success

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Photo by Donna Cymek

Since I’ve been writing about online networking this week, it seems fitting to end the week with a jump back to the personal: in-person networking! Be sure to read my earlier blog: Networking Obstacles and Shy Networkers as background information for these tips. These points are courtesy of Angela Marino, whose blog is Girl Meets Business (commentary is my own):

Suggestions to Help You Work a Room

Use the buddy system
It’s not a bad idea to bring a friend to a networking event, as long as you don’t rely on the friend too much. Personally, I like to go to these kind of events on my own. That way, I can come and go as I please and talk to people without anyone I know watching me!

Attend a sit down event
While this type of set up eliminates the problem of having to randomly approach people who are standing up, the downside is that you may be stuck at an undesirable table. Maybe the people aren’t interested in you, or you in them. It is a good exercise in small talk to sit next to someone for a meal. Think of it as good practice, and you may get lucky and meet a great contact.

Give People Something to Talk About: Wear Something Memorable (Hat tip: Kate @ Defending Pandora.)
It can’t hurt to wear a great pin or scarf or special tie. Be careful not to be the one everyone remembers for what you wear, though! Especially if it is a conservative group, be sure your choices are interesting enough to be noticed, but not outlandish.

Get a drink
If everyone else is eating and drinking, holding a glass may make you feel more a part of the evening and give you something to do in-between talking to people. Stopping at the bar also gives you an opportunity to talk to people.

Find someone alone
You know there are a lot of other people who hate to “work a room.” They are probably standing alone, with a drink in their hand, wishing the whole thing was over! Go up to them and say hello! You may find a kindred spirit and maybe a new networking friend.

Hang out by the food line
Everyone has something to say about food! “How’s the dip?…Don’t those cookies look delicious?” You get the idea!

Don’t dominate one person
Angela notes that “Introverts enjoy deep conversations, not small talk.” If you do have the opportunity to get involved in a conversation with someone, make sure that you are mindful of their body language to know when it is time to move on. Most people attend networking events to circulate and touch base with a lot of people, so be sure you don’t keep someone hostage talking to you!

Take breaks
Retire to the restroom or step outside of the room to recharge. Remember that the event will be over soon, and that, even if you consider yourself an introvert, you can still act extroverted. The more practice you have, the easier it will get.

Congratulate yourself on your accomplishments, and think about how you can work the room even better next time!

Keppie Careers will help you learn how to network, online and in-person and prepare you for your job hunt! Need a great resume? Help with a cover letter? www.keppiecareers.com

Conquer Online Networking

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Photo by Kmevans

I had the opportunity to attend a presentation by Ellen Sautter and Diane Crompton, co-authors of the book, Seven Days to Online Networking being released by JIST publishers next month.

Ellen and Diane spoke about the importance of using the internet to help promote and define your personal brand – they referred to your “electronic footprint.” This seems to be my week to write about the importance of keeping up appearances online and using your social networks for job searching.

Regular readers know how much I love referencing other authorities who agree with me! This presentation was a great reminder of the importance of creating and maintaining your online identity. I thought I’d share some insights from the presentation for job seekers and everyone else hoping to take advantage of cyber-connecting.

Ellen and Diane note (and I agree) that online networking does not replace face-to-face contact. Combine the two for the most impact.

Have a strong profile or bio to use online. Keppie Careers will be happy to help you write, revise or proof your profile to make sure that you are presenting the most professional image possible. Nothing screams careless more than a typo or grammatical error on a standard bio. Email: [email protected] for more information.

Ellen and Diane point out that it’s important to have networking goals. They suggest keeping a “networking tool kit” that includes:

  • Frequently used links
  • URLs of all of your profiles and sites where you are a member
  • Links to your articles and press
  • Email signatures
  • Photos/headshots
  • Various versions of your bio
  • Profile information (what you offer and what you seek)
  • Accomplishment statements, elevator pitch, etc.

Remember to Google yourself. (In fact, set a google alert to alert you when your name or business is indexed. This is a great way to know if other people are mentioning you on their websites or blogs.) Ellen and Diane suggest checking up on your online identity on a regular basis, even weekly.

Enhance and maintain your profiles. A tip from Ellen and Diane: Review other linkedin profiles from people in your industry to get ideas of keywords and buzz words. Incorporate language that makes sense for your profile.

Keep an eye on this blog for ongoing tips and tricks for improving your online and in-person networking efforts!

Keppie Careers will teach you how to network! www.keppiecareers.com

Keppie Careers – A Head Above the Rest: Encouraging, Enlightening and Empowering Job Seekers for Success!