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Keppie Careers

Social media speaker, social media consultant, job search coach

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Jobseekers: don’t overlook the power of your words

April 11, 2011 By Miriam Salpeter

As an avid social media user, I can be a bit cynical. It takes a lot to make me say “WOW” or to convince me to want to share a video here on my blog. (Mostly because I prefer to read things myself instead of click through to a video.) However, today, I saw a tweet from @CareerDiva, Eve Tahmincioglu. She said:

made me cry/see why RT @TheBloggess [she shared a link here – I share it below] The power of words.

(You can find The Bloggess online as well!)

Since I trust Eve, I clicked through to the video, said, “WOW” and decided to share it here so you can all think about the power of words.

Most of you come here because you’re looking for a job. But, have you thought about the power of your WORDS, and how they can help you land that job? Watch this video. I hope it makes you think — not only about the obvious things, but about how you can take control of your situation and adjust your approach to reach a different outcome. Let me know what you think. Does this video make you say, “Wow?”

photo by Calamity Meg

Filed Under: Drive Your Career Bus Tagged With: @CareerDiva, career coach, Eve Tahmincioglu, how to get a job, keppie careers, Miriam Salpeter, The Bloggess

How to show multiple career goals on LinkedIn

April 9, 2011 By Miriam Salpeter

Today, my friend Hannah Morgan, @careersherpa, shared a link to a Quora question about LinkedIn. It asks, “How do you show multiple career objectives on LinkedIn?”

This is my reply…What do you think?

This is a difficult proposition, since LinkedIn forces you to select one industry and it isn’t set up to highlight multiple career objectives. Additionally, if your target jobs are too diverse, you risk confusing the reader about your goals. If the job types are similar enough, it makes sense to share your flexibility in the summary section, using a story illustrating your abilities in more than one area. Be sure to highlight how your skills and accomplishments quality you for each type of job.

Other suggestions:

  • Have recommendations covering all of your career goals, from people who know your abilities in different areas and can address your skills in each.
  • Manage your own website, which gives you a lot more flexibility to highlight and showcase your various areas of expertise than LinkedIn provides! (Take a look at www.getasocialresume.com for one option to create your own “social resume.”)

Learn more about Quora and how you may use it as a way to help propel your career!

Answer the question on Quora and please add your ideas to the comments below!

For more about how to use social media tools to propel your career goals, please consider pre-ordering my book, Social Networking for Career Success.

photo by Horia Varlan

Filed Under: Uncategorized Tagged With: career coach, Career Sherpa, Hannah Morgan, how to show multiple jobs on LinkedIn, how to use linkedin, how to use Quora for job search, keppie careers, linkedin, Miriam Salpeter, Quora

Job search advice from recruiters

April 5, 2011 By Miriam Salpeter

Last week, I was a guest at an iRelaunch Return-to-Work Conference in Atlanta. It is always a pleasure to have a chance to hear from recruiters, and, in this case, also from a number of women who returned to work after taking some time off. Carol Fishman Cohen and Vivian Steir Rabin, the co-founders of iRelaunch and authors of Back on the Career Track: A Guide for Stay-at-Home Moms Who Want to Return to Work, put together several terrific panels and seminars for those attending.

The employer panel included:

Elizabeth Russel, Director of Change Leadership — Emerson Human Capital

Kathy Davis, Recruiting Manager — Accenture

Michelle Wilkinson, Leadership Recruiting Manager — Wellpoint Inc.

The panelist share a number of good tips for job seekers…

Ms. Russel commented on how important it is to demonstrate your ability to manage projects, an across-the-board skill to demonstrate on the resume. Other top picks to highlight? The ability to meet deadlines, manage a team and to fit the organization’s culture. Ms. Davis noted the importance of referencing key words in a resume and suggested using LinkedIn to connect with people at your target companies. She believes it is a great idea to use Twitter to network and gain and share information and explained it was important to “make your voice heard.”

The recruiters differed in their opinions about cover letters, with Ms. Davis saying she doesn’t always read them, while Ms. Wilkinson believes a cover letter is “quite important.” This is typical of advice regarding cover letters — some read them, others ignore them, so it’s a bit of a toss-up for job seekers. The best advice seems to be to write a strong cover letter, in case it is valued.

The panelists agreed it was important for the candidate to indicate on the resume why he or she left a job or had a gap. For example, “left to care for ill parent” or “stayed home with infant daughter.” They even suggested noting things on the resume such as, “department closed” or “company bought out.” Ms. Russell suggested not “over explaining” a gap, but believed (as did the others) that it was important to account for time off of paid work.

Job seekers may be interested to know that the employers agreed volunteer work, especially board-level work and significant volunteer contributions should be highlighted on a resume when appropriate. In fact, Ms. Wilkinson explained “community work is key at WellPoint,” so showcasing it would be particularly significant. This is a great reminder to identify an organization’s key culture points in order to illustrate why you are well-suited for the job. Sometimes, that cultural fit can really make a difference between two equally qualified candidates.

As for resume length, the general rule of thumb was two to three pages, and all three women agreed referrals from within the company were valued. They suggested asking the recruiter or hiring manager about appropriate intervals for following up and emphasized it was a great question to ask at the interview.

Their final words of wisdom:

Ms. Wilkinson: Know what you want to do. The worst thing is when a candidate does not know. Do your homework about the company and industry and be prepared for the interview.

Ms. Davis: Don’t sell yourself short. Take phone interviews seriously – be sure to smile, even though you’re on the phone; it makes a difference!

Ms. Russell: Dress up for those phone interviews. Be open minded. Recognize your next role may not have existed five years ago!

photo by K’vitsh

Filed Under: Career Advice Tagged With: Carol Fishman Cohen, Elizabeth Russell, how to get a job, how to get back to work after a break, iRelaunch, job advice from recruiters, job search, Kathy Davis, keppie careers, Michelle Wilkinson, Miriam Salpeter, social media, Vivian Steir Rabin

Celebrating Kindness Day – How to help a job seeker

April 3, 2011 By Miriam Salpeter

Today, my colleague Phyllis Mufson invited me to participate in “Kindness Day.” Via her blog, she suggests perpetrating kindness via Twitter by doing and tweeting acts of kindness, using the hashtag (search tag) #Kindness.

Writing about job search and interacting regularly with job seekers, I thought it made sense to also contribute a brief blog with tips about how to be kind to job seekers. It’s very easy to make half-hearted offers to help someone in the midst of a job search. Everyone has made one of these offers in one way or another: “Let me know what I can do to help.” Or, “I’m happy to help, just let me know what you need.”

It’s easy to say, but unlikely to encourage the job seeker to follow through. We all know it’s difficult to ask for help — job seekers are no more likely to follow up with your offer than someone with a broken leg you tell to “let me know what I can do.” We’re all self-sufficient and don’t like to accept assistance.

What’s a better suggestion, in honor of Celebrating Kindness Day? Just do something nice! Here are some suggestions that came to mind.

  • Invite a job seeking friend to meet for coffee with a contact who might be able to help him or her connect with a company of interest.
  • Ask the job seeker what companies interest him or her. Review your own network; if there is a good contact, invite both to meet for lunch and facilitate an in-person introduction.
  • If you’re attending an event that could be useful for your job seeking friend, invite him or her to go with you and make a point facilitate targeted introductions.
  • If you’re a close friend, offer to do something nice personally — offer to babysit, so the job seeker can have some time alone – for job hunting activities or just to relax.
  • Keep an eye out for useful information that could assist the job seeker, and pass it along. If you hear of well-suited opportunities, offer to forward a resume and actually make an effort to connect the job seeker with the opportunity.
  • Peruse your own social networks — your LinkedIn, Twitter and Facebook connections — for possible good contacts for the job seeker. Do everything you can to facilitate their connection.
  • Keep an eye open via your own networks about resources such as Hiring for Hope/Job Angels — where volunteers offer to assist job seekers.

What other ideas do you have? What have you done to help a job seeker? If you ARE a job seeker, what’s the best thing someone could do for you? Also share tips of what is NOT kind — or not helpful — for job seekers.

Thanks to this group of Twitter users for co-hosting Celebrating #Kindness Day! Be sure to follow them and tweet some kindness today with the #Kindness hashtag!

Kim Wells @kwells2416 http://Twitter.com/kwells2416
Susan Smith @togetherwf http://Twitter.com/togetherwf
Dave Carpenter @Dave_Carpenter http://Twitter.com/Dave_Carpenter
Sarah Hodsdon @Sarahndipitous http://Twitter.com/Sarahndipitous
Georgia Feiste @feistycoach http://Twitter.com/feistycoach
Jacob Share @jacobshare http://Twitter.com/jacobshare
Melissa Cooley @TheJobQuest http://Twitter.com/TheJobQuest
Phyllis Mufson @PhyllisMufson http://twitter.com/phyllismufson

photo by the_moment

Filed Under: Communicating, Job Stories Tagged With: career coach, help a job seeker, Hiring for Hope, how to help a job seeker, keppie careers, Miriam Salpeter, social media

How to make it easier to find you online

March 30, 2011 By Miriam Salpeter

Job seekers often hear how important it is to make it easy to find information about you online. Why? A Cross-Tab research study, Online Reputation in a Connected World, points out:

  • 75 percent of HR departments are expected to research candidates online
  • 89 percent of hiring managers and recruiters review candidates’ professional online data
  • 86 percent of employers believe a positive online reputation influences their hiring decisions—and nearly 50 percent say the influence is “to a great extent” and they expect it to increase

Further proving how important it is to be discoverable online is an ExecuNet Inc. research study, 2010 Executive Job Market Intelligence Report:

  • 90 percent of search-firm recruiters regularly Google candidates to help draw a complete picture of that individual—up from 75 percent in 2005

If you have a common name, it may be difficult to distinguish yourself online. About 2,000 people on LinkedIn share their name with someone on the FBI’s most wanted list, says James Alexander, founder of Vizibility.com, a company that creates tools to help professionals and companies stand out on the Web.

Read the rest of the post on my U.S. News blog….

photo by dunkr

Filed Under: Personal Branding, social media, Social Networking, Uncategorized Tagged With: career coach, how to get a job, job hunt, keppie careers, Miriam Salpeter, Vizibility, why having an online profile matters

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