Keppie Careers

Social media speaker, social media consultant, job search coach

How to win the job – interviewing with passion

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Earlier this week, I shared my tips on how to make your interviewer a fan…It’s very important to approach an interview with the right attitude. After all, it is exactly what all of your hard work has been leading up to!

An often overlooked topic in hiring is that “fit” – a nuanced, maybe even “unfair” assessment of the interviewee is most likely the most important aspect of the hiring process. This is frustrating (for job seekers who KNOW they have the skills to do the job) and for the hiring managers (who need to somehow justify hiring one person over another because of what might be ambigous or nuanced reasons).

Nevertheless, recognizing (and maybe even embracing?) the fact that hiring (and being hired) is as much an art as it is a science and that making a real, solid connection at an interview is as important as the portfolio of skills, experiences and accomplishments you bring can be empowering.

One of my favorite authors for career and relationship building advice is Keith Ferrazzi. (Read my review of his most recent, Who’s Got Your Back – I also really enjoyed Never Eat Alone. Both are great choices to help job seekers and careerists with their networking and relationship building.) So, it is no surprise that his advice about interviewing resonates!

This is Keith’s advice on interviewing:

  1. Make them like you. My number one advice: Make sure that by the time you leave the room, you’ve found a way to make the person like you. That’s it: MAKE THEM LIKE YOU. Two arms, two legs and an MBA, being all fancy and important, are not going to get you there. Make that personal connection. Build instant intimacy.
  2. Find a reason to care about the person. Do your homework in advance, understand their passions, and draw out the stories of their life that make them human. When you connect with them, and start to like them, they’ll start to like you, and care about you.
  3. Show them your passion! Specifically, your passion for the job you’re interviewing for. Passion and charisma go a long way.
  4. Tell stories. Don’t rely on stats and figures to make your case. Tell stories of how you’ve changed lives for former bosses and companies. This is what my friend Peter Guber calls “emotional transportation” and it works. Take them on your journey! (Note from Miriam: Katharine Hansen’s book Tell Me About Yourself is a great resource to help you.)

If you have prepared for your interview, the preparation was probably more focused on YOU. What YOU should say. How to emphasize YOUR skills. Your accomplishments. This is fine – I am not going to knock going in prepared to talk about yourself. But, be sure you spend some time thinking of connecting. What research can you do to really help you “hook” the interviewer’s interest? How can you connect on an emotional level?

photo by woodythrower

5 tips to interview to land the job

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Interviewing is really an art as much as it is a science. Being successful depends on a combination of preparation, know-how and the ability to connect with the audience. Something most job seekers don’t consider – your interviewer HOPES you are the best candidate for the job. Think about it – who wants to interview and interview and never find a great fit for the job?

Some ideas to help turn your interviewer into a FAN!

1. Convince yourself that the interviewer really WANTS to hire you.
The fact is, it is tough to hire a quality employee. I can say from experience that your interviewer hopes that you WOW him or her with your answers and give fabulous reasons to hire you.  In essence, the interviewer is rooting for you!

2. Know what to say. 
Prepare in advance.  A lot.  No, you don’t have to memorize answers to 100 interview questions, but be sure that you spend time thinking and practicing what you will say in response to topics that will come up:

  • Think of your key points (as they relate to how you fit into the job).  These points are your message.  They answer the question:  Why should we hire you?
  • Create several stories that illustrate your points and describe how you are able to fill the organization’s needs.  Stories should demonstrate successes, a time you overcame obstacles and examples of how you interact with colleagues and employers. Use the STAR technique to describe these situations.
  • Incorporate the fact that you’ve conducted research on the organization, their goals, values, accomplishments and needs in your answers.  Your interviewer will be happy to know that you spent some time on the organization’s website or reading up on them.  It’s flattering to know that you’re interested enough in the job to prepare.  Interviewers love prepared candidates.

3. Listen carefully and answer the question. 
You won’t believe how many candidates reply to a direct question without actually answering it.  It can be a little painful for the interviewer.  Ask for clarification if necessary, even think for a few seconds before replying.  (Not too many seconds, though.)  If you don’t answer the question, you’ll lose your fan.

4. Don’t keep talking and talking (and talking)…
There is no quicker way to lose your audience than by droning on and on before you get to the point.  If it doesn’t seem that you’re getting to the point, you will lose your audience quickly.  Even if you do (eventually) answer the question, your interviewer will be busy making mental notes about what to pick up for dinner by the time you get to the point.  Be succinct.  Your interviewer will love it!

5. Follow Up
Send a thank you note.  It matters.

If you follow these tips, you’ll increase the likelihood of keeping a fan on the other side of the interview table.  That fan is much more likely to become a colleague if they like you as much when you leave the room as they did when they invited you to interview!  It’s in your hands – interview to seal the deal and GET THE JOB!

Stay tuned for some additional tips from Keith Ferrazzi!

photo by woodlywonderworks