Keppie Careers

Social media speaker, social media consultant, job search coach

New issue of Personal Branding Magazine

By

PBM8.09latestWhat is your unique value proposition? What is special and unique about you that you’d like others to know about? Have you thought about your specific niche?

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:

Personal Branding Magazine Volume 3, Issue 1 is focused on helping you build a personal brand that owns a specific niche. With a very saturated market landscape, the only way to become known is to become both distinct and the master of your field. We want you to have the tools, knowledge and confidence that is necessary to take ownership of your domain, before someone else does. This issue contains an exclusive interview with Evander Holyfield, the only four-time boxing heavyweight champion of the world. You will learn how to become the best by learning from those who have already accomplished it in a variety of fields.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

In Atlanta? GA is expecting > 10.7% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.

Personal Branding Magazine – help lift up others to encourage personal success

By

sampleissue6Your “personal brand” is what makes you special and unique – it is what you are known for in your circles (and beyond). It is amazing how a well-constructed online strategy can form a successful personal brand.

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine.

This issue is dedicated to female brands and their impact on business and our culture. In this issue, we’ve interviewed some of the brightest and most talented female brands, including Sarah Austin, Laura Ries and Natalie Gulbis, to explore what these women are doing to make this world a better place. There are many tips and strategies for women who want to control their careers and command their futures, as well as for men who are looking to learn from these talented women.

This is an exerpt of my introduction to the magazine:

This issue of Personal Branding Magazine, “Female Power Brands” puts the spotlight on women who have made significant contributions in personal branding. By designating a special issue to highlight these women, I hope we don’t run the risk of marginalizing female contributions to the movement. Rather, it is a great opportunity to showcase some women whose work and insights are unique and significant.

Contributor Pamela Slim shares this quote that I believe helps set the tone for the issue:

“Success is liking yourself, liking what you do and liking how you do it.” — Maya Angelou

I hope our readers come away with the sense that one way to like yourself, what you do and how you do it is to focus on how you and your personal brand can benefit others. This is a theme that pervades this issue. Laura Ries points out that, “Using skills such as communication, compassion and candor allows women (and men) to be known as effective leaders and team players echos this sentiment. She asks, “How does one make sure to give meaning? Mostly by listening and learning, often by staying with it to help others. It’s that love thing. It has incredible power, when given freely.”

Contributor Judy Martin quotes Barbara Litrell, former publisher of Working Mother Magazine, as saying, “Women have been running businesses in great numbers since the 1970’s, but they are branding themselves more confidently now, as they support one another in partnerships, thus enhancing their own brands.”

So, brand yourself thoughtfully, but don’t forget how important it is for others to sense your kindness and generosity of spirit. One lesson to learn from this issue is that being a team player, giving of yourself and connecting with others because you genuinely care will help lift YOU to higher career heights.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward – Keppie Careers is here for you.

Review of Me 2.0 by Dan Schawbel

By

me-21I work with Dan as an editor for Personal Branding Magazine, so I’m delighted to review his book, Me 2.0. If you’re a regular reader, you have already learned about Dan and a bit about the book on my blog, but now that I have had a chance to read it, I thought I would share some highlights!

First, and most importantly, what is personal branding? Dan describes it as:

“…The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence” (p. 4).

Who can benefit from reading this book? It’s a great choice for job seekers and entrepreneurs who are looking for ways to differentiate in this competitive market. While the target audience is Generation Y, I believe the information is useful for ANYONE hoping to stand out and get noticed.

Dan’s step-by-step guide takes the reader through several stages:

  • Brand discovery
  • Brand creation
  • How to communicate the brand
  • Suggestions regarding how to maintain your brand

My favorite takeaway…

If I’ve said it once, I’ve said it 1000 times – networking is key to job search success. Dan notes that networking and relationship building is one of the many aspects of personal branding.

One of the goals of successful personal branding is to be known in your field or industry for your expertise. Ideally, once you have established this expertise via a campaign of connecting with your peers and colleagues via in-person and online (social) networking, instead of having to apply for jobs, people will find YOU when an opportunity comes up.

It’s not as difficult as it sounds! With the right tools and attitude, I believe that all talented job seekers can discover and share a personal brand in the marketplace. Dan’s book offers a road map of sorts to help readers establish an authentic brand and create a “personal branding toolkit” and suggestions for how to communicate your brand to your target audience.

Dan shares his own ups and downs as part of the book, demonstrating the adage, “If at first you don’t succeed, try, try again” is as true as ever.

If you are authentic, hard working, have something valuable to share, and are willing to see life as a giant networking event” Me 2.0 is just the set of directions that you need to get going. So, what are you waiting for?

I can help you optimize your personal brand for your job search. Contact me if you need some help with your resume, LinkedIn profile and techniques!

New book by Dan Schawbel helps manage your career: Me 2.0

By

dans-photo

I work with Dan Schawbel as an editor of his Personal Branding Magazine, so I am delighted to share the news about his book…

Boston, MA (April 7, 2009) – In the past few years, the competition for entry-level jobs has increased substantially, and the 1.4 million college graduates this year are about to face the toughest challenge to date. The National Association of Colleges and Employers (NACE) reports that companies are hiring only 1.3% more graduates in 2009, which is down from 16% in 2008. A college degree, which was once a key differentiator in the corporate recruitment process, has now become a single qualifier for almost any entry-level position.

The way we manage our careers is changing and the Internet has become the new ticket to post-graduate success. In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing, April 2009), Dan Schawbel explains how anyone can become successful by using social media tools, such as blogs, Facebook, LinkedIn and Twitter, in order to stand out and make a name for themselves. Me 2.0 is the first book about personal branding written for the millennial generation by a millennial, that bridges the gap between the current business environment and the progressive best practices of the future. “In a tough employment environment, it is absolutely essential to move past old rules and embrace job hunting 2.0 — Dan Schawbel’s new book will show you how,” explains Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth.

“If you want to get a job out of college or succeed in the job you’re currently in, you have to be the commander of your career, which means that you’re accountable for your own destiny,” explains Dan Schawbel, the leading personal branding expert for Gen-Yers. Me 2.0 teaches you how to use social media tools for personal empowerment, confidence building, and professional networking that can actually result in attracting jobs directly to you, without applying! Recruiters will find you.

“Not only do you have to aggressively promote yourself, but you also have to protect your brand, by claiming your domain name and actively grooming your Google results,” says Dan. A recent Careerbuilder.com survey showed that one in every five hiring managers used social networks to conduct background checks on candidates.

Highlights from Me 2.0 include:

• A 4-step proven personal branding process for career success.
• Over 40 expert quotes from leaders, including Don Tapscott, Guy Kawasaki, Penelope Trunk, Chris Brogan, Laura Ries, David Kirkpatrick, and Steve Rubel.
• More than 70 research reports, three personal case studies and examples to offer a broader perspective on the topic.
• Tested advice on how to create an online and offline presence for career protection and self-promotion.

Today’s business world is filled with economic uncertainty, no job security and relentless competition. According to the Bureau of Labor Statistics, the US shed 3.6 million jobs since the recession began, which is the most since 1945. Economists state that another 2.5 million will be lost in 2009 (1.8 were lost by March 2009). Me 2.0 is the handbook for surviving and thriving in the digital age, and the recession.

About the Author

Dan Schawbel is the leading personal branding expert for Gen-Y. BusinessWeek considers Dan to be “a leading voice in the area of personal branding” and Fast Company calls Dan a “personal branding force of nature.” He has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog® is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters, Hoovers and the Chicago Sun-Times. Dan publishes Personal Branding Magazine®, is the head judge for the Personal Brand Awards® and directs Personal Branding TV®. For more information, visit www.personalbrandingbook.com.
—–
If you need help getting your career in gear, I can assist! Contact me to learn how I can help you land the job you want!

Reblog this post [with Zemanta]

Personal Branding Magazine – New Issue

By

If you want to drive your own career bus, you must first learn how to manage your online presence. Your “personal brand” is what makes you special and unique – it is what you are known for in your circles (and beyond). It is amazing how a well-constructed online strategy can form a successful personal brand.

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I was happy to join Dan’s leadership team as a co-editor of Personal Branding Magazine.

This issue of Personal Branding Magazine, Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the rest of their lives. In this issue, we expose how to unlock your true potential, unearth your passion, acquire the necessary skills and how to set achievable goals. We’ve interviewed some of the leading businessmen, such as Marcus Buckingham, to help you with your own personal development.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.


Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward – Keppie Careers is here for you.