Keppie Careers

Social media speaker, social media consultant, job search coach

Review of Me 2.0 by Dan Schawbel

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me-21I work with Dan as an editor for Personal Branding Magazine, so I’m delighted to review his book, Me 2.0. If you’re a regular reader, you have already learned about Dan and a bit about the book on my blog, but now that I have had a chance to read it, I thought I would share some highlights!

First, and most importantly, what is personal branding? Dan describes it as:

“…The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence” (p. 4).

Who can benefit from reading this book? It’s a great choice for job seekers and entrepreneurs who are looking for ways to differentiate in this competitive market. While the target audience is Generation Y, I believe the information is useful for ANYONE hoping to stand out and get noticed.

Dan’s step-by-step guide takes the reader through several stages:

  • Brand discovery
  • Brand creation
  • How to communicate the brand
  • Suggestions regarding how to maintain your brand

My favorite takeaway…

If I’ve said it once, I’ve said it 1000 times – networking is key to job search success. Dan notes that networking and relationship building is one of the many aspects of personal branding.

One of the goals of successful personal branding is to be known in your field or industry for your expertise. Ideally, once you have established this expertise via a campaign of connecting with your peers and colleagues via in-person and online (social) networking, instead of having to apply for jobs, people will find YOU when an opportunity comes up.

It’s not as difficult as it sounds! With the right tools and attitude, I believe that all talented job seekers can discover and share a personal brand in the marketplace. Dan’s book offers a road map of sorts to help readers establish an authentic brand and create a “personal branding toolkit” and suggestions for how to communicate your brand to your target audience.

Dan shares his own ups and downs as part of the book, demonstrating the adage, “If at first you don’t succeed, try, try again” is as true as ever.

If you are authentic, hard working, have something valuable to share, and are willing to see life as a giant networking event” Me 2.0 is just the set of directions that you need to get going. So, what are you waiting for?

I can help you optimize your personal brand for your job search. Contact me if you need some help with your resume, LinkedIn profile and techniques!

Some takeaways for job seekers

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takeaways342261936_7ada1a750b_mEarlier this week, I was interviewed for the Career Success Radio show with Andy and Carrie Robinson. I love doing interviews, because they always inspire me to write about something that came up in the discussion.

In this case, Andy and Carrie asked me for some closing thoughts for their job seeking listeners to consider. How to sum up things for a job seeker in just a few minutes? For someone who writes (and tweets) about the topic daily, it’s a challenge to choose just a few topics.

There are jobs. If you optimize your search and your materials, “the economy” will not keep you from finding a job. It is easy to think that the situation is out of your control as a job seeker. However, I believe that job seekers control a lot more than they realize. I like to suggest that my clients “drive their own career bus.”

Do not ignore the power of social networking – the connections you can make online are only limited by the amount of time you have to pursue them. You may be surprised to learn that people you hardly know are willing to connect and provide you with information and contacts that are key to landing your next opportunity. Job seekers who shrug off LinkedIn and Twitter do so at their own risk.

Don’t underestimate the importance of a positive attitude and planning your search. Job seekers must take the reigns and be focused and purposeful. In my experience working with clients, those who plan are successful and those who leave things to chance experience a much longer than necessary search period. 

Finally, it’s important to ensure that your job search materials are up-to-date and optimized. If your resume isn’t targeted and packed with skills and accomplishments, it’s no wonder that you aren’t getting interviews! Does your LinkedIn profile match what you are saying on your resume? Are you taking advantage of all of LinkedIn’s features? If not, you are missing opportunities left and right!

Do you need help getting your search in gear? I can write your resume and teach you how to optimize your social networking to help you land the job you want. Contact me to see how I can help!

photo by artisan shooting

Cover Letter Follow-Up

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To conclude this week’s posts about cover letters, a few points about following up…

What About Follow Up?
Follow up of your letters is essential! The success of your job search will be directly related to how well you do this. Employers simply do not have enough time to respond to every letter they receive. Consider preparing a script to help you make your calls. Try to make your calls between Tuesday and Thursday and either first thing in the morning (8:30-9:00) or at the end of the day (4:30-5:00). These are times you will catch more people at their desks.

Try to avoid leaving a message on an answering machine if possible. If you do not leave a message, you have the option of calling a few more times and thereby keeping the “ball” in your court. However, if you call at various times and never reach a person, leave a message with your name, that you are following up on correspondence, request a return call, and leave contact information. If you do not hear from them within a week, try again. Your persistence should pay off.

If you do not have any luck reaching someone via the telephone, it is not a bad idea to touch base via email. Explain that you are following up regarding applying for a position and that you will continue to try to reach them by phone.

Be persistent without harassing the recipient and you will make an impact.

Keppie Careers is here to guide you in your job hunt: www.keppiecareers.com.

Photo by Mark Witton

Don't Wait Until All the Berries Are Picked!

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Picking Strawberries Again

photo by captpiper

Have you ever wanted to do
something but waited too
long and it was too late?

This happened to me this week. I had planned (by planned, I really mean thought about it and decided it would be fun) to go strawberry picking with my boys. Although it would be hot (really hot), the idea of having a productive day in the sun, resulting in lots of juicy, not-overly expensive strawberries seemed like a great idea.

To make a long story short, I waited too long. The strawberries are all picked over. It’s not even worth going now. But, blueberries are in season soon! You can bet that I’m not going to miss out this time. I’ve already penciled in a blueberry picking time – right as the season starts.

Blueberry picking
photo by eltjoport

Even the best intended plans sometimes go astray. My problem? I didn’t focus on my goal (mmm…strawberry shortcake, strawberry shakes, strawberries and cream…) and my idea never actually became a plan. When a job hunt is at stake, the results are more important than a lack of strawberry treats. A new job isn’t going to come knocking on your door any more than a bale of berries was going to start growing in my yard.

You need to plant the seeds –
make a plan to get things moving
in the right direction for your career.

Are you someone who planned for a “new career for a new year” back when the ball dropped and 2007 turned to 2008? If you are, I hope you aren’t letting someone else pick all of your berries! It’s hard to believe, but 2008 is almost 1/2 over.

If you haven’t focused on your hunt, you’ll be right where you started when 2008 becomes 2009.

What is holding you back from making a positive change in your life? Even if the strawberries are all gone, you still owe it to yourself to make sure you have a fruitful career! Keppie Careers can help by walking you through every step of your job hunt, from writing your resume to negotiating the offer: www.keppiecareers.com

Be Sure to Vet Your References

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Do you know what your references are saying about you?

Many job seekers overlook this important part of the job hunt.  Especially if you have often reached the final stages without landing the job, touching base with those who may hold the keys to your next position is a great idea!

Whom to Ask?  Ideally, you should have a current or immediate past employer as a reference.  Co-workers and trusted subordinates may also be references, but most hiring managers will want to hear from employers.  If you are a student or recently graduated, faculty members may serve as references. If you have had a leadership role in a volunteer organization, “supervisors” from that organization may be good references for you.

Ask permission.  Once you have in mind who you’d like to serve, ask their permission.  If they seem hesitant or hedge at all, allow them to bow out gracefully. You don’t want to browbeat your references into helping you.  (They may hurt more than help.)  The best references are those who are enthusiastically supportive.

Prepare your references to support you! Be sure they have the most updated version of your resume and a cover letter for the position if you have one.  Let them know if you expect they will be called, and offer suggestions of topics they may want to emphasize.

When I was applying for one of my jobs, I knew that teamwork and the willingness to pitch in when necessary were crucial for my potential employer.  I emphasized how I was the perfect match (I really was!) in the interview. I also asked my current supervisor (who knew about my search and was my #1 reference) if she could mention some examples of my teamwork when she spoke to my potential boss, who offered me the job as soon as he spoke to her!

Hopefully, you will have a strong relationship with your references and will be comfortable making them partners in your search.  Let’s face it -you can get right to the job’s door by having a great resume and interviewing well.  The key to get in is in the hands of those who are willing to recommend you for the job!