Keppie Careers

Social media speaker, social media consultant, job search coach

Use SlideShare to demonstrate your expertise – and a free resource

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Have you considered using SlideShare as a tool in your career search arsenal? This network allows you to share presentations, documents and PDFs with a network of 25M monthly visitors. You can easily embed your SlideShare presentations on LinkedIn and via your blog or website, which helps you reach a potentially new audience.

SlideShare itself encourages you to share ideas, connect with others, and generate business leads via their site. These are some of the things you can do on SlideShare (per their site):

  • Embed slideshows into your own blog or website.
  • Share slideshows publicly or privately. There are several ways to share privately.
  • Synch audio to your slides.
  • Market your own event on slideshare.
  • Join groups to connect with SlideShare members who share your interests.
  • Download the original file

If you are a job seeker, you will want the most professional slides possible. I have a resource for you! (Note: I am affiliated with Fast Track Tools and work for Ken Revenaugh, the founder.)

Each week, the Fast Track Tools training company and the Cubicle Ninjas design firm work together to publish a template that makes it easier for you to communicate your ideas. This week, they take on “flexibility” – an often overused term in business. This free template will help you stand out from the crowd when you incorporate flexibility as a concept in a presentation or slide show.

CLICK THROUGH TO SEE the free, downloadable template and subscribe to Fast Track Tool’s blog so you won’t miss any of the templates that are available for your use with no copyright limitations. Collect them all and you will have a slide library that really WOWs your audience.

You may also keep up with FastTrackTools via Twitter @fasttracktools and  join the Facebook community! Connecting will ensure you don’t miss special subscriber or “friend” only offers down the road.

Making lemonade out of a layoff

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Have you heard of the movie Lemonade? “Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

The trailer for the movie is below…Take a look – you may be inspired!

Thanks to my new partners Simon North and Nisa Chitakasem, for sharing this video via the Position Ignition Career Advice Blog. Position Ignition is all about helping you get clear about what you want to do next with your career and how to make it happen. They focus on helping people who are wanting a more purposeful, rewarding career and those who are considering a career change.

photo by pink sherbet photography

3 career lessons from the soccer field

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Have you ever watched small kids play soccer? It can be a real trip! (Pun intended.) While watching a game last weekend, I thought of 3 lessons job seekers can learn…

Do you know which way you should be kicking?

In the game I watched, there is no goalie in the box. So, sometimes it is tough for the kids to remember which way they should be kicking. (This is complicated by the fact that they switch sides during the game.) Every once in a while, a kid scores a goal for the OTHER team. Ooops…But, 9 of 10 times, the kid is so excited to have scored a goal, it doesn’t matter!

A lot of job seekers are like this. They don’t keep track of what direction they are going, where they want to “kick” and which “goal” is their target. The big difference between job seekers and 4-year olds on the soccer field – it is no joke to “score” for the other team.

Think about this – what can you do to be sure you are moving in the right direction for your job hunt? Are there better ways to track your research and information that you have gathered? If you are not organized, all of your hard work may go to waste.

Do you go, go, go – and then stop?

I can’t tell you how many times I saw even the best players (a relative term when it comes to 4-year olds on the soccer field) take the ball down the field – go, go, go and then, just as it seemed a goal was inevitable – come to an abrupt STOP. On the sidelines, parents had their hands on their heads…WHY STOP? “Keep going! Take it in!,” they shouted. But, it was too late. Stopping allowed another player to take the ball off in the opposite direction. Opportunity wasted.

I’m sure you can envision how this relates to job seekers. Everything is in forward motion, going great. Then, maybe an unexpected obstacle or maybe just nerves forces a stop – just enough to allow things to turn around and put an end to an opportunity.

How can you make sure that you don’t allow (or cause) an abrupt end to your positive, forward motion? Being prepared helps. Why waste all that energy you expended landing an interview if you are not going to give it your all? You need to take the ball into the goal – not stop just as you are planning to boot it in. Think about this when you are in the midst of your search. What can you do to keep moving? Maybe it is networking more (or better). Using social networking tools to expand your loose network? Coming up with a better, more succinct pitch for you and your skills. A better resume – one that helps you open doors AND helps you identify what you have to offer? Obviously, there are a lot of ways to help you stay in forward motion…Take advantage now, before you bring the ball to a stop.

Don’t take the ball from your own teammate

Kids are so focused on getting the ball, they have a tendency to steal it from their own teammates! This is another wasted opportunity, as someone’s forward motion comes to an abrupt stop at the hands (um – feet) of a teammate who should be helping.

Does this happen to you in the job search? People who should be helping you are inadvertently throwing roadblocks in the way? This happens when well-meaning friends or family members think they have something to add to your job search, advice about your resume, or stop to offer information that turns out to hurt more than help? Or, maybe you are facing stressed out family members who are less than supportive of some of the techniques you may be trying to fuel your job hunt. (These are the people who think you should be staying home applying for jobs online all day long and get annoyed when you explain that isn’t the best approach.)

Picture these folks as the kid who takes the ball from his own teammate. The soccer player just needs a little educating, some practice and some self-control. Similarly, your friend who isn’t helping you needs you to explain how he or she can help you succeed. Take the time to do the educating. Share an article about job hunting that proves your point or explains your methodology. Most importantly, though – be sure you are doing everything right. If you are the player kicking the ball in the wrong direction, you shouldn’t be surprised when a team member takes it from you!

photo by burienundressed

Tips to help transform your resume

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Since transforming resumes is a big part of my business, maybe it is a bit ironic that I don’t write many posts about resume writing. However, I had an opportunity at the Career Management Alliance conference last week in NOLA to hear a highly respected professional – Don Orlando, speak about “Powerful New Ways to Showcase Clients’ Value.” He focused a lot on how to improve resumes and what types of things to include. I was nodding the whole time! Much of what he shared is exactly the type of advice I give my clients and the strategies he suggested are very similar to the ones I use when I write resumes, so it seemed a perfect opportunity to actually blog about the resume itself!

First, Don reminded listeners that the resume is about the future, not the past! How often have I told my clients that very thing? It is very important to remember that demonstrating how you can be useful in the future – how you can solve the employer’s problems – will make the difference in helping you land a job. Don’t write a resume full of jargon from your past positions if that is not the same jargon your targeted employer understands or speaks. That is akin to ordering in French at a Chinese restaurant; you are unlikely to get the food you crave.

Don reminded us how important it is to illustrate how you solved problems and achieved results on the resume. He also noted that focusing on relative results – in context – is key. That is, if you improved sales by 15% in a downturn, when averages were in the negative numbers – say so! If you overcame obstacles to achieve a desired result – the reader wants to know! Focus on transferable skills without stifling yourself as a result of misdirected modesty. Don notes, the story is about the job seeker, not about the company.

Remember, having a great resume is one way to help you prepare to successfully network, interview and negotiate an offer, as Don remarked while I nodded…Yes! Having a great resume helps you bridge to your next job. I always say, “Show, don’t tell.” An action-packed, fully optimized resume is key.

I’ve written about how to evaluate your resume – how to look at your resume and decide if it is answering the key questions. Are you doing more than listing a bunch of “stuff” on your resume? In a competitive market, you must ensure that your materials are optimized to help get you to the next step. Take a good, long look at your materials. Are they a bridge or a roadblock to your targeted opportunity?

photo by Sandy Austin

Evidence that Twitter is important for job seekers

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Last week, I attended (and spoke) at the Career Management Alliance conference in New Orleans. It’s always great getting together with colleagues and meeting new friends, but one of my favorite things about conferences is that I come home with several blog post ideas!

One tidbit I found very share-worthy was from Paul Forster, CEO and Co-Founder of Indeed.com. Did you know that the word  “Twitter” is the fastest growing term to appear in job postings appearing in job boards? Take a look at this chart:

These were the top ten words found in job postings, per Indeed.com’s research:

1. Twitter
2. Cloud Computing
3. iPhone
4. Facebook
5. Corporate Social Responsibility
6. Blogger
7. Pediatrician
8. Hospitalist
9. Social Media
10. Speech Language Pathologist

To clarify, this does not indicate the number of jobs working FOR Twitter, but reminds us that companies who are seeking experience using Twitter (based on the fact that they include that word in their online job postings) has grown exponentially.

This list might lead you to believe that if you want a job, social media and the medical profession are two hot topics! You may also find industry trends, unemployed per job posting (by location), and job posting per capita via Indeed.com’s job trends section.

So, if you are hesitating to dive into Twitter or other social media tools because you think they are insignificant to your job hunt, you may want to reconsider.

Stay tuned for more advice and information from the conference!

photo from FactoryJoe