Social media speaker, social media consultant, job search coach
It may be tough to think about yourself as a commodity – something to sell, like you might sell a car or a television. Let’s face it, though, it is a tough job market, and if you can create a pitch for yourself, you will have a leg up on the competition.
A simple task for today – ask yourself: Why hire me?
A more difficult task – ANSWER!
If you don’t know, who does?
Stay tuned for more on marketing yourself into a new career….
 keppiecareers.com…We advise, encourage, enlighten!
When you are writing your resume, don’t be afraid to brag a little bit. Â Some may say that there is a fine line between the obnoxious, pretentious job seeker and the applicant who wants to show their stuff. Â I think that the difference comes down to proving it.
If you can support accomplishments with cold, hard facts – do it! Â Avoid vague, generalized statements touting yourself as a “results oriented achiever” or a “visionary executive” unless you can actually demonstrate that those tags suit you.
Your resume is not a place to be modest. Â If you don’t explain to the reader what you have to offer, he or she isn’t going to know, so don’t hold back. Â Think about you and what you have to offer. Â (Self-assessment is a theme that will run through much advice from Keppie Careers…Take note!)
Just don’t let your resume drown in unsubstantiated, fuzzy, one-size fits all, over-the-top expressions of grandeur. Â Your hiring manager will thank you.
So, on top of everything else, your resume needs to be attractive and easy to read.  An aesthetically pleasing resume may catch the eye of an overburdened hiring manager and win your resume an extra glance. When I review resumes, I don’t even bother to read the ones that look disorganized or unprofessional on a first pass. A few tips to consider for a resume that pleases the eye:
Fonts
Since you are likely to e-mail your resume as an attachment at some point in your job search, choose a font that is easy to read and readily available to all computer users. If you downloaded or purchased optional fonts, it isn’t likely that your reader will be able to view your resume as you designed it. Stick to fonts such as: Arial, Book Antiqua, Georgia, Garaomond, Tahoma, Times New Roman and Verdona. Avoid Courier (looks like you used your grandmother’s typewriter) and all script or decorative fonts. Fancy fonts are difficult to read quickly.
Keppie Careers suggests 10-pont font because it is large enough to read, but small enough to fit a lot of material on your document.
Bullet Points
Use bullet points instead of dense paragraphs of information to help the reader zero in on what you have to offer.  Keep the bullet points to the point – you don’t want paragraph-style bullets!
White Space
This is a tricky one…Be sure to use white space, but don’t include so much white space that it looks like you don’t have anything to offer! When your resume is awash in white space, the reader may assume (maybe correctly!) you don’t have much experience.  Don’t fill every nook and cranny with text, but fill your page. If you have more than one page (this is a  topic for another article) be sure that you have enough to fill at least 3/4 of the second page. Otherwise (again), you risk looking like you don’t have much experience.
Format
Consider your audience when you format your resume. Â If you are sending it to an artistic crowd, feel free to be more creative with your format. Â If you are hoping for a job in an investment bank, stick to conservative formatting. Â Your research and conversations with professionals in your field will help inform you.
Name and Contact Information
Okay – I know that you want to stand out and be different, but do everyone a favor and don’t put your name and contact information on the bottom…Everyone who reads it will automatically assume you’ve left off your name!
Bold
I’ve alluded to this in another article – don’t mis-use or overuse bold!  Bold can help guide the eye from description to description, or it can confuse the eye.  When you read your resume, do the bold words stand out for a good reason? If not, reformat!
Headings
Your major headings (for example:  Highlights, Accomplishments, Experience, Education) should be well defined and consistently labeled. (If they are centered, all should be centered…ALL CAPS? Bolded? Choose a format that works. Focus on the reader -what will make it easiest to read?
If you keep these ideas in mind when designing your resume, you’ll be on your way to a “New Career for a New Year!â€
As you continue to assess your resume in preparation for “A New Career for a New Year,” a word on consistency.  (If you’ve missed previous posts, be sure to scroll down to read up on how to target your resume, and for tips on producing error-free job search documents.)
One of my pet resume peeves is inconsistent formatting. Â For example, if you have several short-term positions, you list dates as December 2007, Dec. 2007 and 12/07. Â There are many opportunities for your resume to miss the mark on consistency.
If you are bolding your organization titles, bold ALL of them. Verbs should be in the past tense unless you currently work at the position. Â All of your descriptions should follow the same format. Â For example:
Organization Name, Chicago, IL
Job Title, 2002 – present
ALL position descriptions should use the same abbreviated format for states. Â Your next job in South Carolina shouldn’t be listed S. Carolina or South Carolina, but as the abbreviated SC. Â All future references to “present” in dates should have a lower-case “p.” Â (For example, if you list a current organizational affiliation.)
These points may seem insignificant, but wouldn’t it be ironic to be touting your meticulous, detail oriented abilities in your resume, while your resume demonstrates something less than meticulous?
With employers and agencies receiving so many applicants for each position, every little bit helps. Pay attention to how your resume looks and reads. Dot your “i”s and cross your “t”s. Â At least you’ll know that you weren’t passed over for a silly error.
Stay tuned for more tips for creating attractive and easy-to-read resumes.
In keeping with our theme -Â A New Career for a New Year – I thought it would be appropriate to point out some potential pitfalls to the error-free resume.
Don’t assume that your spell check is a good editor. Â How often are words misspelled only to inadvertently form other words? You don’t want to advertise that you were distinguished as the “best manger of the year.” Â (A good example for the holiday season!)
Be sure to read through your resume, and have a trusted friend review it as well. Â You never know when “public” may become indecent, or you’ve used “suing” instead of “using.” Â The list goes on and on: their/there, and/an, faculty/facility, board/bored…
A tip to consider: Â create an “exclusion dictionary” in your Microsoft Office program. Â This personalized dictionary will flag a word as misspelled (such as manger), even though the main dictionary knows it as a proper word.
Stay tuned for more tips on making your resume attractive, consistent and easy to read.