Keppie Careers

Social media speaker, social media consultant, job search coach

Personal branding helps you manufacture your own opportunities

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I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine (I am co-editor along with Jessica Lewis) highlights how you can manufacture your own opportunities. Dan Schawbel explains:

“Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.”

In my introduction for the magazine, I highlight the concept of using personal branding to create your own success. Social networking and brand building offers so much potential; I wanted my new book, Social Networking for Career Success, to include a bullet on the front saying, “Learn how to job search in your sleep,” because you can use your profiles and online networking to attract business prospects and jobs. In this issue, Nikolas Allen reminds readers, “One of the best results of creating a strong, coherent and positive personal brand is that, in time, opportunities start seeking you.” So true.

We all need to remember how much control we have over our career paths. In this issue, Howard Sholkin quotes Biz Stone, co-founder of Twitter, saying, “Opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action, but you can also create those sets of circumstances on your own. In doing so, you manufacture your opportunities.”

I think that’s a great way to think about “personal branding” – an opportunity to manufacture your own opportunities.

Features

  • Full paid issue (August 1st):  22 articles
  • Sample issue (July 25th): 10 articles
  • Interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).

Take a look!

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