Keppie Careers

Social media speaker, social media consultant, job search coach

Market yourself to your target audience

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You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if you’re going to have an authentic digital footprint.

This issue of Personal Branding Magazine (which I co-edit) focuses on attracting the affluent. If you do plan to target this demographic, be sure you have a good reason and do so with intent! Most importantly – use your strengths to help the people who need and appreciate you the most!

I found myself nodding vigorously when reading Dan Gershenson’s article suggesting we all use our best strengths and “use them often” (and consistently) when creating a name for ourselves. Maybe everyone is jumping on one tool or another, but you’re doing yourself a disservice if you get involved in something that doesn’t showcase your strong points. Do what you’re good at if you want to succeed. And, don’t forget – you can’t build a reputation without people who believe in you. Jack Humphrey explains the importance of nurturing brand evangelists; he reminds us not to do too much alone. If you are a lone wolf, you are working too hard. Who are your brand’s allies? Keep your eyes (and ears) out and make them your partners.

This is true if you’re a business owner, and equally valid if you are looking for a job.

As a subscriber, you will find interviews with Patti Stanger, who is Bravo TV’s “The Millionaire Matchmaker.” Her clientele? Strictly millionaires who don’t have time to date because they’re too busy running their businesses. Wealthy individuals usually have higher expectations and can be difficult to attract, especially when you’re first starting out. This issue will explain how to go about being a brand that serves them.

Take a look at the features:

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