Keppie Careers

Social media speaker, social media consultant, job search coach

Why Hire a Career Coach?

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As college graduation season wraps up soon, it seemed like as good a time as any to remind everyone why hiring a career coach can be the difference between getting the job and NOT even getting an interview. ..

Would you pull your own tooth? Wire your own home for electricity? Do you cut your own hair? Most would say “no.” If it is important (involving our health, safety or appearance), we hire an expert.

The same principle should apply when job seeking. Your career is one of your most crucial financial investments. Whether you are actively engaged in a search, underemployed or unhappily employed, it makes sense to consult an expert as you embark on your search for a new job.

Most people don’t welcome the idea of a job hunt. It is hard work and may seem scary. Wouldn’t it be nice to have an experienced ally who will help you every step of the way? Keppie Careers’ mission is to encourage, enlighten and empower job seekers and provide a toolbox of practical tips and support. When we work together, you will overcome obstacles keeping you from making positive changes in your life. We offer confidence, clarity and job search know-how!

Career coaches add value on a number of fronts. Keppie Careers can help you with any of the following:

Goals assessment. Are you at a transitional point in your career? You aren’t sure what your next step should be? I can help you identify what you want next and get you on the right path to achieving your goals.

Social media presence. Do you need help optimizing LinkedIn, Twitter and Facebook for your job hunt? Need a social resume? Want to create an online presence and tell your OWN story? This is my specialty!

Critique and rewrite your resume and letters. Do you really want to face the job market with documents that are not optimized? Often, job seekers don’t view their resumes objectively. Misplaced modesty prevents them from incorporating their very best accomplishments. Ignorance of the resume’s purpose (it’s a sales document, not a laundry list of things you did) precludes them from producing a top-notch result.

Many job seekers don’t stop to consider how much money a less-than-optimal resume costs them. Consider, if you are unemployed, how much money you lose for every day that you are out of work? If your resume isn’t top-notch, you may not appear qualified for the salary that you seek or deserve. A professionally written resume will help shorten your job search and may qualify you for a higher salary. Your return on investment in yourself may pay off substantially!

Learn how to sell yourself. You must identify and be able to effectively describe your skills and accomplishments. I will your resume and help you recognize your marketable skills. Once you know what you have to offer, your ability to sell yourself via networking and in interviews increases exponentially!

General job search skills. Do you know how to look for a job? How savvy is your networking plan? Do you know where hiring managers are sourcing candidates? Do you know how to avoid common pitfalls?

Interview preparation. Tell us about yourself? What’s your weakness? What do you have to offer? Why should we hire you? Do you know the answers to these and other important interview questions? More importantly, do you know how to structure and deliver your answers to ensure optimal results? If not, you may be wasting your time. We all know that “time is money.”

Negotiating. Entering an interview or negotiation unprepared will cost you. I can help you prepare so you don’t lose money.

Career market knowledge. We spend our time keeping up with the market. We learn about new technology and approaches and stay plugged in because you don’t have the time, expertise or desire to do it. Helping people along their career path is our passion.

Do you want to achieve your career goals and save money? Hire an ally for your job hunt. An ally tells it like it is and helps you get where you need to be. Are you committed to discovering what you have to offer an employer? If you are motivated to make a change, Keppie Careers is here for you!


Pros and Cons of Working on Wall Street

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Photo by Epicharmus

Yesterday,  Lindsey Pollak, an author and speaker specializing in career advice for young professionals, posted a guest blog of mine on her site.  It’s about the pros and cons of starting your career on Wall Street based on my personal experience and in consultation with a friend of mine who is still in the business. (Lest things changed since I left.  They haven’t!)

I hope you’ll click over and take a look at the post on Lindsey’s blog.

If you are a new college graduate (or even a not-so-new graduate), I highly recommend Lindsey’s book Getting from College to Career.  With 90 tips to help get your job search on the right track, you can’t go wrong.

No matter what type of job you are seeking, Keppie Careers is here for you. Let us help by writing your resume, directing your search and coaching you every step of the way:  www.keppiecareers.com.

The Most Important Interview Questions

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What’s the question that every interview includes? It may be phrased in a number of ways, but it is the underlying question in every single interview query:

“Why should we hire you?”

After all, interviewers want you to sell yourself. It’s not up to them to figure out if you are a good match; it is up to you to draw the lines, connect the dots between your skills and their needs. If you don’t know why they should hire you, you certainly won’t be able to convince anyone else!

What’s the other most important interview question?

“Tell me about yourself.”

Even if you are an “experienced” or “seasoned” professional – do NOT consider this question an opportunity to launch into your life story. If you can’t zero in on a few brief autobiographical details and connect them to the position, you will be wasting your time and the interviewer’s patience.

So, how should you prepare
to address these questions?

Refer to your elevator pitch. Your pitch, which should contain information about you and your skills (customizible to individual targets) will focus on what problem you can help solve, include specifics about your abilities and accomplishments and demonstrate your expertise, interest and enthusiasm for their organization. Of course, all of these will be focused on the organization’s needs.

Your answers should NOT focus on what they can do for you – make sure you demonstrate how you can impact them in a positive way.

I invite you to refer to some of my earlier blogs for more advice about how to respond to interview questions to GET the job:

5 Tips to Turn Your Interviewer Into A Fan
Behavioral Interview: Have STAR Stories to Share

Keppie Careers will help you figure out why the interviewer should hire you – and give you the tools and information to make sure that you can do it! Do you need a resume? A mock interview? Keppie Careers can help: www.keppiecareers.com.

5 Tips To Turn Your Interviewer Into a Fan

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Have you been thinking of interviews as an opportunity to be grilled with questions like “What’s your weakness?” and NOT focusing on them as chances to make a fan of your interviewer?  Today’s blog aims to change your interview mindset.  Research shows that a positive mindset is important in job hunting, so starting with what you can control is a good first step.

5 Tips to Turn Your
Interviewer into a Fan

1. Convince yourself that the interviewer really WANTS to hire you.
The fact is, it is tough to hire a quality employee. I can say from experience that your interviewer hopes that you WOW him or her with your answers and give fabulous reasons to hire you.  In essence, the interviewer is rooting for you!

2. Know what to say.
Prepare in advance.  A lot.  No, you don’t have to memorize answers to 100 interview questions, but be sure that you spend time thinking and practicing what you will say in response to topics that will come up:

  • Think of your key points (as they relate to how you fit into the job).  These points are your message.  They answer the question:  Why should we hire you?
  • Create several stories that illustrate your points and describe how you are able to fill the organization’s needs.  Stories should demonstrate successes, a time you overcame obstacles and examples of how you interact with colleagues and employers. Use the STAR technique to describe these situations.
  • Incorporate the fact that you’ve conducted research on the organization, their goals, values, accomplishments and needs in your answers.  Your interviewer will be happy to know that you spent some time on the organization’s website or reading up on them.  It’s flattering to know that you’re interested enough in the job to prepare.  Interviewers love prepared candidates.

3. Listen carefully and answer the question.
You won’t believe how many candidates reply to a direct question without actually answering it.  It can be a little painful for the interviewer.  Ask for clarification if necessary, even think for a few seconds before replying.  (Not too many seconds, though.)  If you don’t answer the question, you’ll lose your fan.

4. Don’t keep talking and talking (and talking)…
There is no quicker way to lose your audience than by droning on and on before you get to the point.  If it doesn’t seem that you’re getting to the point, you will lose your audience quickly.  Even if you do (eventually) answer the question, your interviewer will be busy making mental notes about what to pick up for dinner by the time you get to the point.  Be succinct.  Your interviewer will love it!

5. Follow Up
Send a thank you note.  It matters.

If you follow these tips, you’ll increase the likelihood of keeping a fan on the other side of the interview table.  That fan is much more likely to become a colleague if they like you as much when you leave the room as they did when they invited you to interview!  It’s in your hands – interview to seal the deal and GET THE JOB!

Interviewing: What’s Your Weakness?

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Photo by Eszter

What’s Your Weakness?

The dreaded interview question. What should you say? Do you tell them that you’re a perfectionist? What if they ask “Why is that a weakness?” Then, if you’re nervous, you may be compelled to go on and on about the time you were in charge of a project, but couldn’t let it go because you were so involved in the details…It went way over budget and was late because you couldn’t put it to bed. A good weakness to describe for an interview? Not so much.

There are several keys to this question.

  1. You should be prepared to answer it. If you’re caught off-guard, you just look ill-prepared.
  2. You need to come up with a weakness that has NOTHING to do with the job.
  3. You must demonstrate how you are striving to improve your skill in the “weak” area.

For example, a computer programmer whose job it is to sit at a computer and work magic might say:

“I have to admit that I am a bit nervous speaking in front of very large crowds. However, I’m considering joining Toastmaster’s and I’ve been doing some reading about how to be better at public speaking, as it is a skill I’d like to practice and improve.”

Why is this a great answer in this case?

  • Public speaking in front of very large crowds is not part of this applicant’s potential work duties.
  • Most people are nervous speaking in front of very large crowds, so even if speaking may ever unexpectedly come up in this job, it wouldn’t be unusual to have this weakness.

If the job involved frequent presentations, this would not be a good choice for a weakness.

So, the trick to this question:

  • Be prepared to answer it.
  • Describe that you are trying to improve in the “weak” area.
  • Whatever you do, don’t expand on the weakness or give more information than necessary. Be brief and to the point.

Or, you can give an answer my former boss mentioned to me…(Use only with careful discretion):

What’s your greatest weakness?

Look them straight in the eye, smile and say, “Chocolate.”

Photo by Eszter