Keppie Careers by Miriam Salpeter » Resume Advice

What Duct Tape Marketing has to do with your job hunt

Miriam Salpeter — Fri, 19 Mar 2010 13:18:54 +0000

Last night, I had a chance to hear John Jantsch, author of Duct Tape Marketing and (soon to be released) The Referral Engine. I was so excited to have the opportunity to meet John, as his highly acclaimed book has long been on my “to read” list. (It also seems to be on the “recommended” list of many of my colleagues’ blogs.) John has a great blog as well, dedicated to helping small businesses find “simple, effective and affordable” marketing solutions.

I also have to give a shout out here to the Atlanta Business Marketing Association and Kris Elliot (@regusatlanta) from Regus Atlanta Office Solutions for hosting a terrific event in their beautiful office space! (Win one year of fully furnished office space at one of their 23 Atlanta locations enter HERE!)

I had a feeling that I’d get some great ideas to share with you from John, and I was not disappointed! The fact is (can’t say this enough): Job search is nothing more than marketing YOURSELF. And John’s definition of marketing absolutely hits the spot:

“Getting someone who has a need to know, like and trust you.” What a great way to define the point of the job search!

All too often, job seekers fail to connect and land because they don’t focus on what the organization or employer wants. Big mistake. Find this information by studying the job description, thoroughly reviewing the organization’s website and social networking sites and making good use of information from people you have met via informational interviews.

What are their problems? (Their “pain points.”) You need to understand those problems before you can try to solve them. (Follow THIS LINK for a story that helps explain why!)

Job search is not about you. Your resume is not even all about you – it is an opportunity to make connections between what you offer and what the organization desires. If you ignore those all important NEEDS, it is unlikely that you will connect with an employer in this very competitive market.

Take a good look at your resume. Are you taking into consideration who will be reading it and what appeals to him or her? Do you make an effort to connect your skills and accomplishments in a context that resonates with your audience? What can you do to incorporate information with the “hooks” to appeal to the jobs you are hoping to “catch?”

Stay tuned for more that John shared that really resonated for me and related to job search!

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How to apply for jobs that are a reach

Miriam Salpeter — Mon, 01 Feb 2010 05:17:31 +0000

Key advice for job seekers – apply for jobs you are clearly qualified to do! However, it’s also clear that there will be times when you need to apply for jobs that may be a bit of a reach. I don’t think that this is contradictory advice. The important thing is to demonstrate that you are qualified to do what it is you want to do. Don’t assume that anyone reading your resume is going to give you “credit” for anything that you don’t clearly show that you can do.

Here are some things to think about…

Job ads are “best case scenarios,” sometimes considered “pie in the sky” descriptions.

In the old days, employers who advertised paid by the word or square inch for a newspaper or magazine ad. Today, with online ads, the sky is the limit. Linking and unlimited space offer employers the opportunity to list EVERY possible skill desired. Do they really expect to find someone who meets every qualification? Probably not.

Focus on accelerating your career.

Most employers hope to fill jobs with people who have already done exactly what they need someone to do! No learning curve means less training and less trouble for the new employer. However, if you only apply for jobs that list skills you’ve already accomplished ad naseum, how will you advance your career?

Think about the touch points between what you have to offer and what the employer wants. Highlight those points and connect the dots.

Make a point to understand your skills and qualifications. Know your limitations and where you have potential to successfully stretch.

A little self-assessment can go a long way. You must know yourself to sell your skills. If you apply for a position that is a stretch, be prepared to sell yourself and defend your ability to get the job done. Know what transferable skills you possess that will make you successful. You can apply for “reach” jobs until you are blue in the face, but if you don’t know how to convince the employer that you CAN do the job, even if you haven’t ALREADY done it, you’re going to be looking for a long time. I cannot overemphasize the importance of your transferable skills.

Here are some additional thoughts from Kathy Hansen at Quint Careers:

1. Consider playing up school and other unpaid experience.

2. Don’t apply for jobs for which you’re grossly underqualified, but do remember that job postings and employment ads are often employer wish lists.

3. Indicate your flexibility and willingness to learn or gain additional training.

4. Find out more about the employer’s needs.

5. Consider a career portfolio with work samples.

6. Consider volunteering to work on a unpaid trial basis.

photo by Joe Thorn

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How a resume writer can help you

Miriam Salpeter — Sun, 17 Jan 2010 15:46:39 +0000

I recently spoke to a woman who is losing her job. Her company is closing, and she has an end date. She sent her resume to me, explaining that she knows it needs some help and that a networking contact had suggested she get in touch.

When we spoke, she admitted that she probably hasn’t fully accepted the fact that she is going to be looking for a job and explained that she is having a lot of trouble getting her head around the whole thing. It’s been a long time since she has looked for work. (And it has always been HER idea in the past.) She’s upset to be in this situation, and it is getting her stuck in a rut.

This is something I hear over and over again. It’s tough to rise above the situation to really focus on what is important – identifying and highlighting skills and accomplishments that connect with your goals.

Surprisingly, it’s not much different for employed clients. Even though they may not be dealing with the emotional issues involved in a downsizing, it is not easy to hone in on the key points and focus on what to say on the resume.

If either of these describe you, think about the value of having an unbiased, expert specialist write your resume. It could be like a breath of fresh air for your search!

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by MAS Photography

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Common errors on resumes

Miriam Salpeter — Thu, 22 Oct 2009 04:52:00 +0000

Yesterday’s post about avoiding errors on your resume and job search materials was actually inspired by THIS post by Rachel Rose, an independent multimedia communications professional based in Atlanta. (And, I’m happy to say, a Twitter friend!) Rachel wrote about 42 commonly confused English words – AKA – homophones.

Homophones are defined by dictionary.com as:

Phonetics. a word pronounced the same as another but differing in meaning, whether spelled the same way or not, as heir and air.

While receiving documents addressed to “Dear Sir or Madman” or suggesting that the candidate has a “keen eye for derail” might provide a chuckle, as it is an obvious error, misspelling homophones does not even offer a chuckle. Assuming the reader knows the difference, I think these errors are even more serious, as they indicate that the applicant may not be smarter than a 3rd grader!

My personal pet peeves – and errors I see over and over again:

There – There is going to be a party after the play.

Their – Their children are very well behaved.

They’re – They’re having a lot of trouble on the spelling test.

Incidentally, I personally learned the difference between their and there from a beer commercial. It said something along the lines of it’s the Bud (?) and then inserted ‘ir” for it’s their Bud…Not sure why I remember that…

Your – Your dress is lovely

You’re – You’re going to be sorry if you don’t edit that resume!

Its – The doll lost its shoe.

It’s – It’s going to be a very long day.

Read Rachel’s post and learn what other homophones you should know!

No matter what, avoid these errors in your application materials!

If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!

photo by lexnger

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How (and why) you should create error-free resumes

Miriam Salpeter — Wed, 21 Oct 2009 16:58:13 +0000

How you communicate your skills and accomplishments is key to a successful job search.

OfficeTeam’s website notes:

The adage “It’s not what you say, but how you say it” holds particular weight when it comes to resumes, a recent survey shows. Eighty-four percent of executives polled said it takes just one or two typographical errors in a resume to remove a candidate from consideration for a job opening; 47 percent said a single typo can be the deciding factor.

The survey was developed by OfficeTeam, a leading staffing service specializing in the placement of highly skilled administrative professionals. It was conducted by an independent research firm and includes responses from 150 senior executives at the nation’s 1,000 largest companies.

Executives were asked, “How many typos in a resume does it take for you to decide not to consider a job candidate for a position with your company?” Their responses:

One typo……………………………………………………… 47%

Two typos ………………………………………………….. 37%

Three typos …………………………………………………. 7%

Four or more typos ………………………………………. 6%

Don’t know/no answer…………………………………… 3%

However, typos are not the only types of errors that pop up in resumes. Take a look at these, from another post about errors in resumes:

Hope to hear from you, shorty.”
“Have a keen eye for derail.”
“Dear Sir or Madman.”
“I’m attacking my resume for you to review.”
“I am a rabid typist.”
“My work ethics are impeachable.”
“Nervous of steel.”
“Following is a grief overview of my skills.”
“GPA: 34.0
“Graphic designer seeking no-profit career.”

I’ve written about how *impotent* it is to review your resume carefully! Click through to THIS POST with a really funny video on the subject.

In one of my very first posts for this blog, I suggested:

Don’t assume that your spell check is a good editor! How often are words misspelled only to inadvertently form other words? You don’t want to advertise that you were distinguished as the “best manger of the year.”

Be sure to read through your resume, and have a trusted friend review it as well. You never know when “public” may become indecent, or you’ve used “suing” instead of “using.” The list goes on and on: their/there, and/an, faculty/facility, board/bored…

A tip to consider: create an ”exclusion dictionary” in your Microsoft Office program. This personalized dictionary will flag a word as misspelled (such as manger), even though the main dictionary knows it as a proper word.

Stay tuned tomorrow for more resources to help you avoid embarrassing errors on your resume!

photo by cole007

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Does your resume need to grow up?

Miriam Salpeter — Sat, 03 Oct 2009 17:32:11 +0000

I see a lot of resumes. Some, quite honestly, need to grow up! If you are writing your resume in the style you learned in college, but college was…5, 10, maybe even 15 (!) years ago – it’s time for an update!

Certainly, styles have changed. Content has changed. (The previously required “Objective” is no longer even suggested, for example.) Suffice to say that a lot has changed! Do you really want to be sending the equivalent of “your father’s resume” when you apply for a job at that hip start-up? Or, even to the newly redesigned and rebranded business down the street? Probably not!

So many people forget that the resume style they used right out of school isn’t going to be the right choice now that they have actual “work experience.”

I hear from many job seekers who have many years of experience, but are still spending a lot of time listing awards won in college that have no significance for today’s reader. Many job seekers fail to move their “Education” section to the bottom of their resume once they have a position and enough experience under their belt (and no specific reason to keep Education on top). A few still list their high school diploma, even when they have a bachelor’s degree.

There is no fail safe ”one size fits all” advice for resume writers, but most job seekers will want to make these changes and more to their job seeking documents before applying for their targeted jobs. Otherwise, they will appear less experienced than they may be and jeopardize their chances for an interview.

Take a look at the “before” and “transformed” resumes on my site. Which one does your resume most resemble?

Need help with your job search? Contact me!

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Video resumes – more popular, but use with caution

Miriam Salpeter — Tue, 25 Aug 2009 13:51:35 +0000

Video resumes. They are all the rage in the personal branding community, but the jury is still out as far as the majority of recruiters go. A recent post in the New York Times is headlined “Video Resumes Get More Popular.” However, if you read the article, there are many caveats. (In other words, just because they are popular with the job seekers does not mean they are popular on the hiring side!)

When Serene Buckley received her first video resume from an applicant, she was interested and reviewed it, it seems more out of curiosity than anything else! She noted that it would be important for the video to be accompanied by a strong, traditional resume.

As candidates attempt to “stand out” in a tight job market, more and more applicants are turning to video. However, there are many concerns that are important to consider before directing “Resume You.”

Recruiters and hiring managers don’t have time to review videos. You only get 8-10 seconds for a resume!
Most companies use computer software to scan resumes and are not equipped to review video resumes.
The obvious emphasis on the candidate’s appearance could lead to racial discrimination.
The video could actually hurt a candidate who is not attractive.
A non-professionally produced video could highlight negative qualities.

The Times article quotes Don Straits, CEO of Corporate Warriors, an executive placement firm in Auburn, CA, ”...The only way that video resumes are really effective is when they’re used in context with supporting documents.” That means combining a video with a strong written resume and information about a person’s past performance.

”When video resumes are not used properly, they are worthless,” Straits said. ”And in fact, may do more harm than good.”

Not surprisingly, the article highlights the importance of production quality. Job seekers who know how to produce and edit a quality video (or hire someone to do it) have a strong advantage. It would be a shame to send a video that actually detracts from your search.

Before you start sending out a video of yourself, you want to really study what image you present. Look at your appearance, mannerisms, listen to how you sound.

Assume that your video (even if is well done and appropriate for your industry) is unlikely to help you unless your written materials catch the hiring manager’s eye first! In most cases, you must attract attention by communicating your value via traditional means that are easy to scan and assess, which usually means a strong written resume.

I can help you create a strong resume and online presence. Learn more about how I can help with your job hunt.

photo by ezalis

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My, how tastes (and resumes) have changed!

Miriam Salpeter — Wed, 29 Jul 2009 12:42:29 +0000

I’ve been sharing career related epiphanies resulting from my recent sojourn in New York City. Specifically, from the Metropolitan Museum of Art. Today’s focus: My, how our tastes and trends have changed!

Opinions about what is beautiful and what are useful ways to spend our time certainly have changed over the centuries! (When was the last time you donned a suit of armor to challenge a foe? Or slept in a Versailles-era inspired bed?) The same is true of resume conventions.

My friend and colleague Erin Kennedy recently pointed out a modern resume writing trend – adding color to resumes! As she notes, this is not an idea most professional resume writers would have entertained several years ago, but is something job seekers can consider today. Similarly, I find myself explaining to clients that I don’t write “your father’s resume.”

Yes – there are many things about resumes that are similar to those 20 years ago, but a lot has changed! Who would have thought that resumes would actually include online profiles, “social resumes” and blogs? Just as women don’t walk around corseted with big bustles, you want to be sure that your resume doesn’t look like something that belongs in a musuem because it is out of date!

I recently worked with a client whose resume I totally redesigned using a very modern style. Her reply, “I thought it was going to look more like the one I sent…Will this appeal to recruiters?”

I explained that the best resume professionals are not writing “your mother’s resume” anymore. Times have changed, and we need to change with them. My client showed her new resume to an (older) recruiter who admitted it wasn’t what she expected to see, but that she liked the format and how it outlined the candidate’s skills and made her stand out! I couldn’t have been more pleased!

One of my twitter friends, Vicki, suggested I update this post to provide some visual examples of dated and modern resumes. So – follow this link to review my resume transformations – for some examples of the way resumes look today compared to old-fashioned versions. Thanks, Vicki!

What job search trends confuse or interest you?

There is no “one size fits all” career advice. Don’t you deserve the best, personalized information and help? Learn how I can help you with your search.

Frustrated that your search isn’t resulting in a job? In Atlanta? Join me and Stephanie A. Lloyd, CEO of Radiant Veracity for our series of in-person job search interventions. Read more about how to propel your search and sign up here.

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Art – and the “right” way to job search – are in the eye of the beholder

Miriam Salpeter — Tue, 28 Jul 2009 21:30:20 +0000

There’s a reason, I think, that so many artists and creative people live in New York City (and other big cities). There is so much going on there, it is almost impossible NOT to be inspired in some way – just in walking down the street. Having recently come back from a visit to the Big Apple, I decided to take a lesson from one of my blogging mentors, Anita Bruzzese, whom I admire, among other reasons, for the fact that she never has writer’s block!

Anita suggested that I should take inspiration from what is all around me. So, some NYC inspired thoughts for the job seeker…

One of the highlights of our trip was a visit to the Metropolitan Museum of Art. A few thoughts the museum inspired in me…

Forgive me for saying so, but am I the only one who thinks, “Art is in the eye of the beholder” whenever I visit a museum? Of course, the halls were full of masterpieces, but when I visit their famous collection, there is always something I walk by and say “hmm…THAT’s in the Met?”

To a certain extent, the same concept – art is in the eye of the beholder – applies to the job search.

I have written about the fact that there is no ONE right way to look for a job. If someone tells you that they offer the holy grail of job search, be wary. The fact is, just as certain art appeals to some more than others, resumes, job search techniques and approaches for the hunt can only be evaluated individually. Everyone brings a unique set of circumstances to the table – biases and personal preferences are an undeniable aspect of job hunting.

My colleague Louise Fletcher recently addressed the issue of including something on the resume that may not appeal to 100% of readers. Her client was concerned, but she argued that doing something that is “calibrated to appeal to your target audience” has the potential to appeal to more people than not.

There are many nuances in job hunting…How you write your resume, what you say in your LinkedIn profile…If you should write a “social resume.” It’s not a “one size fits all” or a “come as you are” job market. Everyone has an opinion, and you want to be sure that you are listening to someone who is an expert to advise you.

Stay tuned for more thoughts…Feel free to share your insights!

There is no “one size fits all” career advice. Don’t you deserve the best, personalized information and help? Learn how I can help you with your search.

Photo credits: wallyg

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Edit your resume. It’s very impotent. :-)

Miriam Salpeter — Wed, 17 Jun 2009 15:50:39 +0000

Have you ever written an important document, poured over it a million times and sent it off, only to find that you included a silly error? Like, “I’m looking forward too meeting you” or “Its nice the the market is recovering” (can you find the two errors in that sentence)? Your resume is as important a document as any, and the list of potential errors long.

Thanks to Lindsay Olson, who blogs about recruiting and PR, for sharing this terrific video that she saw on Rowan Manahan’s blog, Fortify Your Oasis.

The video offers an exaggerated example of why you can’t assume that your spell check is a good editor! How often are words misspelled only to inadvertently form other words? You don’t want to advertise that you were distinguished as the “best manger of the year.”

I headed up a career center in a school of public health. You can only imagine how many of my students were touting thier credentials as something slightly indecent! (Think “public” without the all important L!)

Be sure to read through your resume, and have a trusted friend review it as well. (Or a professional!) You never know when “public” may become indecent, or you’ve used “suing” instead of “using.” The list goes on and on: their/there, and/an, faculty/facility, board/bored…

In the meantime, take a look at this video for a good laugh!

Learn more about what I can do for you – and how you can benefit by hiring a professional to help you.

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