Targeting Your Audience

How can you tell if your resume targets your market?  Read it from the prospective employer’s perspective. 

Ask yourself: 

Does it speak their language?  Does it echo lingo, jargon and buzz words found in the job description?

Does it focus on what YOU can do for THEM? 

Does it emphasize themes and values found on the employer’s website or other written materials?   

If the answers [...]